Wednesday, December 26, 2007

Tips to Optimize New Website

Search engine optimization is essential to increase your targeted traffic.

Once you know "how to optimize a website" and "implement the seo tactics" the traffic for your website will increase.

Tips to optimize a new website:

If you have a new website, it is like a new born baby, and adequate attention has to be shown inorder for the website to grow well among the other established websites.


On-Page optimization:
On-Page optimization is very crucial to make the websites rank for a particular keyword/keyword phrase. On-page optimization and off-page optimization are formidable wings of website optimization. To get good ranking in google and other major searchengines, on-page and off-page optimization have to be carried out simultaneously. This is a "rule of thumb."


Off-page Optimization:
Google gives foremost importance to back links. Backlinks can be campared to votes a politician gains in an election, if more people votes on him, higher is the success percentage to win the election. Google counts on the number of backlinks aswell as the importance of the backlinks. The importance of the backlinks are guaged by the page rank the websites are holding. Gaining more back links through directories, search engines, classifieds sites, social bookmarking sites, forums, articles, blogs, writing reviews etc. have to be started right away from the inception of a website.


What is On-page optimization?
On-page optimization is making the path easier for the spider to index a page and to make them understand which keywords you would like to rank for a webpage.


How to carry out on-page optimization for a website:
Once you analyse and understand "what are the targeted keywords for your website" and by optimizing for those keyword can I "improve the intended conversions" for my website, which can make me tall high among the competition.

To know whether prospect will visit my website, the keywords have to be chosen wisely. There are wise tools which can tell you which are the keywords people are using as a "search query" most of the times when they browse through the search engines.

You can very well target those keywords for your website, but the issue here is high search volume keywords often have high competition.

Do you think a website can easily rank for this tuff keyword? I meant keywords having high volume and high competition? Yes, you can rank for this difficult keywords within 5 to 6 months time once you establish your sites with long tail keywords surrounding the target keywords. Most importantly find and optimize keywords with high search volume and low competition, doing this can make you rank quickly and attract more traffic.


Start doing keyword research with excellent tools like google keyword suggestion tool, WordTracker and SEO book.



Having identified the target keywords work on the following website on-page optimization techniques:

1)Webpage Title




Title plays a formidable role in on-page optimization technique. Having your target keywords in the title should be you first step in on-page optimization process. A strong Title is like an efficient sales representative for your webpage. A visitor finding your website in search engine result pages would consider your title for making a decision whether to step inside your webpage or not. So be wise to write a title to your webpage.




2)Meta Description




A snippet of information appearing on search engine result pages beneath the webpage title. Meta description tag should be well utilized to make the searchers understand in short about the webpage. Meta descriptionsassist webpage titles in pulling the prospects to the webpages.




3)Meta Keywords




Though search engine do not give that importance to meta keyword tags which they gave earlier, it is always better to have it in webpages. I am sue you must have heard the proverb "something is better than nothing" :-)




4)H1 and H2 tags




Have your target keywords in H1 and H2 tags. Search engines give good amount of importance to H1 tags.


5)File Name and Directory Structure



Naming your files with your target keywords and having keywords in your directory names would be beneficial.



6)Alt tags



Keep your keywords in your images. This would help the search engines and bilnd persons to understand what the image is all about.




Take your actions now to optimize a new website and reap your benefits. Be patient, don't be in a hurry, lay down a strong foundation with perfect on-page optimization and off-page optimization. You will be rewarded within few months of time.



online business expert, Supplemental Pages Vs Normal Pages



Free Website Advertising Adwords Consultant Website Optimization India

Monday, December 24, 2007

Sample Dynamic Landing Page

Would you like to check an example of a dynamic landing page?

Just mention your name in place of "yourname" in the following url http://seooptimization.in/sample-dynamic-landing-page.php?key=yourname and paste the url into the address bar of the browser.

Sit back and watch the fun.


Free Website Advertising

Sunday, December 23, 2007

Website Optimizer - A/B Test

Steps to set up A/B Test using Adwords Website Optimizer

Choose the page you would like to test
Examples of potential test pages could be your homepage or a product detail page.

Create alternate versions of your test page
Create and publish different versions of your test page at unique URLs so that Website Optimizer can randomly display different versions to your users. These URLs could be bookmarked by your users, so after your experiment finishes, you may want to keep these URLs valid.

Identify your conversion page
This is an existing page on your website which users reach after they've completed a successful conversion. For example, this might be the page displayed after a user completes a purchase, signs up for a newsletter, or fills out a contact form.

Name your tesing page and identify the pages you want to test

Name your experiment

The experiment name will help you to distinguish this experiment from others; your users won't see this name.Experiment name:

Identify the pages you want to test
Add as many variations as you like, naming them so you can easily distinguish them in your reports. At least two (including the original) are required. These URLs could be bookmarked by your users, so after your experiment finishes, you may want to keep these URLs valid. Learn more


Identify your conversion page

This is an existing page which users reach after completing a successful conversion. For example, this might be the page displayed after a user completes a purchase, signs up for a newsletter, or fills out a contact form. Learn more

A/B Experiment Set-up: Install and Validate JavaScript Tags

Now you need to add the Website Optimizer JavaScript tags to your pages' source code. Learn more


Who will install and validate the JavaScript tags?

My web team will install and validate JavaScript tags
Google will provide a link to the installation and validation instructions for you to send to your team. You'll be able to check on the status by returning to this page.


You've chosen to have someone else install the JavaScript code for this experiment.

Email the following URL to your web team so they can install and validate the JavaScript tags:
https://www.google.com/analytics/siteopt/ab_install_instructions?experiment=EAAAAE-uFhRMHS8XuLMdOSd-VLI&acct=9893434&hl=en&t=64111WLru6I

Click 'Check Status' to view the installation status. Return to this page and click 'Check Status' once your web team has installed and validated the JavaScript tags.

I will install and validate the JavaScript tags
You should be comfortable with basic HTML editing, have access to your web pages, and be able to upload the tagged pages to your server.

Once you've pasted the JavaScript tags onto each of your experiment pages and uploaded them to your webserver, click "Validate pages" at the bottom of this page so we can make sure everything is good to go.
There was a problem validating the JavaScript tags on one or more of your experiment pages. Please paste the script again and upload to your web server, or correct the URL in step 1. Learn more
Original page
Variation pages
Conversion page
Congratulations! All your pages have been validated and you are ready to continue to preview and launch your experiment.

Original page: add control and tracking scripts
Original:
http://www.online-businesssolutions.com/
Add the control script to your original pagePaste the following at the beginning of your original page's source code.





Add the tracking script to your original page


Paste the following at the end of your original page's source code.





Variation pages: add tracking script to each page

Variation 1:
http://www.online-businesssolutions.com/
Add tracking script to each pagePaste the following at the very end of all (1) of your variation pages' source code.





Conversion page: add tracking script
Conversion page:
http://www.online-businesssolutions.com/
Add the tracking script to your conversion pagePaste the following at the very end of your conversion page's source code.




Once you've pasted the JavaScript tags onto each of your experiment pages and uploaded them to your webserver, click "Validate pages" below so we can make sure everything is good to go.
Congratulations! All your pages have been validated and you are ready to continue to preview and launch your experiment.





Thursday, December 20, 2007

Supplemental Pages and Normal Pages

Supplemental index was introduced in 2003, to differentiate it from the rest of the results. The pages which falls in to supplemental index seldom ranks, shown rarely in SERPs.

Supplemental pages made the webmasters/SEO understand that they need attention to get them out of the supplemental index and to gain a place in the index document. Google clearly labelled the supplemental pages, once necessary work is done to those pages to bring them out of the supplemental pages, google removes the label and keep them in normal results.

Google came up with a major update on July 31 2007 to remove supplemental label and to unite it with normal results. Now webmasters/SEO confront the issue of finding out which are the supplementary pages, eventhough the label has been removed the qualities and ranking nature remain the same for supplemental pages.

On Dec 18 2007 google has assured justice for supplemental results by eliminating the distinction between "supplemental pages" and "normal pages."

Find below the comments from google:

Now we're coming to the next major milestone in the elimination of the artificial difference between indices: rather than searching some part of our index in more depth for obscure queries, we're now searching the whole index for every query.

From a user perspective, this means that you'll be seeing more relevant documents and a much deeper slice of the web, especially for non-English queries. For webmasters, this means that good-quality pages that were less visible in our index are more likely to come up for queries.

http://googlewebmastercentral.blogspot.com/2007/12/ultimate-fate-of-supplemental-results.html

Tuesday, December 18, 2007

what is allintitle:

Writing a query with allintitle: will fetch you the webpages containing the all of the query in the title.

Site:domain name

Site:www.domainname.com query modifier assits website owners to know "how many of their website pages have got indexed in a search engine."

For instance, [ site:www.online-businesssolutions.com] will find pages within www.online-businesssolutions.com that have got indexed in search engines.

Monday, December 17, 2007

New Google analytics tracking code | ga.js replaces urchin.js in Google Analytics

Google unleashes new Google analytics tracking code. The new tracking code is coined as ga.js andwill replace urchin.js.

What is special in the new tracking code?

The new tracking has got custom-make options and auto detection of https. The new code gets updated with the features getting released hereafter, the old urchin.js will not be receiving any updates hereafter. _trackview function takes the place of urchintracker. Trackview function can measure page views and custom links viz. flash, downloads etc. though counts those page views as extra page views.The users of the urchin.js can continue to use the code for another one full year, after that the code will not work.

How to change the tracking code?

Very easy, the unique UA number has to be replaced in the new code.

Features of new GA code that can be customised

Tracking virtual page views
Tracking downloaded files
Tracking a page in multiple accounts
Tracking subdomains
Track a visitor across domains using a link
Track a visitor across domains using a form
E-commerce transactions
Adding organic sources
Segmenting visitor types
Restrict cookie data to a subdirectory
Control data collection settings
Control session timeout
Control campaign conversion timeout
Custom campaign fields
Using the anchor with campaign data in URL
Setting keyword ignore preferences
Control the data sampling rate


Sunday, December 16, 2007

Friday, December 14, 2007

Google is Amazing: Content Analysis Page added to Webmaster tools


Google has added "content analysis" feature to webmaster tools.

Now website owners have a very simple and easy wasy to find out the missing titles, duplicate titles, missing meta description, duplicate meta description, problematic meta description, pages containing non indexable content viz. flash, videos etc.

Google is an amazing search engine, demi god of internet, uncrowned prince......

Thursday, December 13, 2007

About Google Analytics Tracking Code

Google analytics provides a snippet javascript code to be placed in all the webpages that require tracking.


Once a request for a file is placed, google uses first party cookies to track the various traffic metrics and send those back to the google analytics server. Read more about How Google Analytics work.

How Google Analytics Works Explained


Once a request for a file is placed with the server through a browser by a visitor, the server supplies the file to the browser making the request.


At the same time, the browser may also send requests to other servers which has hosted parts of this page. This is where google analytics server comes in to picture. The browser request the code form the analytics server and the server nods it head by sending the GATC to visitors browser embedded inside the file name Urchin.js. As soon as the browser gets the code through Urchin.js, the code will start identifying and collecting the required matrics and sets a no: of cookies and it is sent back to google analytics server.

Wednesday, December 12, 2007

Webpage Title Tag

Webpage "Title" is one of the most crucial factors for a search engine to understand the importance of a page with respect to the search query.

Studies say the visitors make out what the page is all about only by reading the title of the pages, so title of webpages has to be constructed very carefully and no two pages in the same domains should have similar titles, unless that is unavoidable in some cases.

Webpage title is like a sales man for a particular page, carefully crafted web page titles work well in making the visitors understand about the page by just glancing at the title. Visitors do not wish to spend more time to go through the entire page to infer the writing, instead they look for the titles for speedy answers to know where they are standing now.

Search engine optimization and Social Media optimization

Search engine optimization is about creating a smooth road for the search engine spiders to travel and reach the destination. Social media optimization is about eliminating the compound walls so that the content can be freely distributed and shared by the community.

List of popular sites for Social Media Optimization:

Digg

Del.icio.us

YouTube

Newsvine

StumbleUpon

Social media sites has provided website owners with a way to get rich traffic to their websites, than relying solely on search engines.

Search Engine Ranking Tips

Select Your Target Keywords

Create Appropriate Content

Position Your Keywords at the Right Places in the Webpage

Create a Proper Navigational Structure

Make it Easier for Search Engine Spiders to Access Your Page

Build Inbound Links

Avoid Search Engine Spamming

Create a Site Map

Bad Link Building Techniques

Link building techniques to avoid

Say no to Links Farms

Say no to FFA's (Free-For-All sites)

Say no to Irrelevant Links

Say no to Reciprocal Links (in most cases)

Say no to Links to Sites with Lower PageRank

Say no toJavaScrpit redirects

Say no to Domain Spam and Duplicate Domains

Do not Pay For Links

Tuesday, December 11, 2007

Google Analytics completed two Years on Nov 14

Google analytics completed its successful march for two years. Even then Google analytics is free!

Happy Birthday Google Analytics!!!!!

Google Analytics Brian Clifton says:

“If you surveyed FTSE 100 companies and asked them whether they were using analytics data to drive business decisions a lot of respondents would say ‘Eh? What’s web analytics?’, even though they had a product and were paying a lot of money for it.

“The issue of people just collecting data and not turning it into information exists within a lot of organisations. It’s not unique to any tool. The challenge for the industry is to spread knowledge and educate users about what to do with data.”

online business expert

New Javascript Code In Google Analytics

Google Analytics has announced a new javascript tag with increased functionality. This new javascript code will reduce the slowness of the website, which some people has reported earlier.

Another feature is that, there will only single javascript code for tracking both secure and non secure pages.

Click-to-call Feature unavailable after Dec 3

There will be no click to call feature in adwords after december 3 20007. That means the time I am posting this information, click to call feature is no more.

Find the comments from google:

This ad format will no longer appear in Google search results. If you have active click-to-call ad campaigns, they will stop running completely after December 3, 2007. Statistics from click-to-call ads that you have already run (including clicks, impressions, and CPC) will still be included in your reports until January 9, 2008.

The click-to-call ads trial was an experiment designed to measure advertiser interest and user adoption. The experiment has ended, and well use the results to improve AdWords and build more solutions for advertisers who value phone calls.

Template centre for My Client Center

Google Adwords announced template center for MCC. From now on users of MCC can manage and create templates for their clients linked from MCC account.

Validating Adwords Display URL

Google doesn't allow adwords users to have more than one display url sharing the same top level domain for a search query in SERPs.

But of late there is a delay in validating display urls sharing the same top level domains. This could be a granted opportunity for affiliates advertising for the same organisation.

Friday, February 9, 2007

Adwords Consultant India

Creating a new website and driving targeted traffic to the site within a few days is almost impossible. PPC search engines are handy in these situations.

Bidding for keywords and paying for every click in the ad will drive targeted traffic to your websites. The experts in ppc can help you in setting things up and paving way for your prospects to check in.

The best PPC engines are Google Adwords and Yahoo Search Marketing. Contact adwords consultant for a discussion.


Adwords Consultant Website Optimization India