Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Google Analytics E-Commerce Tracking Code

Google analytics has got accurate e commerce tracking code for tracking website conversions..

The e commerce tracking code can track the dynamic products sold in the website. For example if a website sells 10 different products priced distinctly, it can give out sales details of each product thereby distinguishing one product sale from another.


The notable things while implementing the ecommerce tracking code..... is to realize where your check out pages are......whether the check out happens in main site or in an sub-domain or an entirely different domain. Once a clear understanding is attained get the appropriate ecommerce tracking code.

http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55528

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