Monday, December 15, 2008

Review of "Click Tale" Web Analytics Tool

Web analytics is a nitty-gritty for online marketing. Click Tale is a useful web analytics tool for online marketers. Click Tale do have a fabulous feature wherein it records the visitors activity in the website. This is an unique selling point(USP) of Click Tale and this feature makes it stronger as a web analytics tool vendor to compete with it competitors.

Click Tale is a page tagging tool and offers free and paid services. The pricing is based on number of pageviews received by websites.

In addition to creating movies of visitor sessions Click Tale has got the following features.

I) Renders Information on "how far visitors scroll down" to read web pages in the form of "Scrolling Heat maps."

II) Details of interaction with each and every link in the website. It even shows the hesitation time, hovers and average hover time taken to click a link.

III) Most of the companies using web analytics tools confront with the problem of tracking and analyzing form pages.But ClickTale is exceptional here in the way it identifies problems in the online form by supplying sufficient information to optimize the form.

IV) Screen resolutions, window sizes, window resizing, window sizes PDF under "Dimensions."

V) Countries, languages, browsers, platform under "Demographics."

VI) Page open period and activity time & load times below "Intervals."

VII) Pages/visitor, mouse moves vs mouse clicks, JavaScript errors and Tags beneath "Visitor activity."

Interested in trying out ClickTale, then click here to sign up for free initially.

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