Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

What is LSI (Latent Semantics Indexing)?

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The increasing use of keyword density has paved way for the powerful LSI(Latent Semantic Indexing). LSI helps GOOGle, the search engine giant to distinguish the web pages having the keywords repeated several times in them from the web pages having the keywords that relates well with each other. LSI conceives natural & synonymous relationship between words.

Google thought it is of utmost necessity to incorporate LSI technology to decide on the keyword ranking. Google purchased the LSI technology from Applied Semantics. The same technology powers Adsense which works on contextual targeting.

Quintura tools assists Search Marketers for finding out related keywords for their target keywords.

Useful Links:

http://www.seobook.com/archives/000657.shtml
http://en.wikipedia.org/wiki/Latent_semantic_analysis

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