Wednesday, February 17, 2010

Free Enterprise Web Analytics Tool Google Analytics vs Ominiture Site Catalyst | WebTrends | ClickTracks

Google Analytics is a free enterprise class web analytics tool. Every page in the website has to be tagged with the javascript code to track and improve the performance of websites.

Benefits:

Excellent tool to track and report on all visitor interactions.
 - Know what your visitors are doing and understand their behaviour
 - Gather knowledge on improving your website interms of design, navigation, content, relevancy etc.
 - Track the performance of your marketing campaigns
 - Track PPC campaigns (Google Adwords, Yahoo Search Marketing, MSN Adcenter, Miva etc.)
 - Track conversions to find ways for improvement
 - Increase ROI with the great insights provided by the tool

Features:

- Crystal clear geographic reports
- Tracking internal site search
- Automatic Adwords integration by turning on 'Auto Taggin' in Google Adwords account
- Paid and free keywords performance
- Tracking the performance of marketing campaigns.
- Integration with Adsense
- Track up to 20 goals in a single profile
- Ecommerce reporting
- Tracking Mobile visitors
- Tracking performance of videos (Event Tracking)
- Flash tracking
- Tracking Social network applications
- Custom dashboards report
- Advanced segmentation
- Custom report
- Intelligence alerts
- Multi-dimensional analysis
- Funnel visualization
- Click stream analytics via navigational summary
- Entrance path analysis
- Referral sources report
- Tracking clicks on buttons,links,banners,images,videos,flash etc.
- Tracking form pages
- Hourly campaign performance
- Hourly keyword performance
- Track multiple sub-domains in a single profile
- Track multiple domains in a single profile
- Track multiple domains and sub-domains in a single profile
- Identify the best performing pages
- Identify poorly performing pages
- Click heat mapping via Site overlay
- Email campaign tracking
- Banner campaign tracking
- Compare your websites performance with other websites in the Internet
- Integration of Google Website optimizer to carry out A/B testing and Multi-variate testing
- ABOVE ALL- ABILITY TO CUSTOMIZE THE CODE TO GET THE DATA YOU REQUIRE

Security of your data:

Google stores all your data in their server. The data would never be disclosed / shared with anyone, Google assures this! Since World-class tool is offered for free why to pay big bucks to subsribe for Omniture site catalyst / Web Trends / ClickTracks which do not have more features than the mighty Free Google Analytics.

But please note that none of the web analytics tools are error free.

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