Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Google Analytics Discussions on Important topics in a Video

  • Avoid spammed pageviews in Google Analytics
  • Gather ecommerce tracking variables on 3rd party shopping carts.
  • Issues popping up on maintaining campaign information on 3rd party shopping carts.
  • Competitors links showing up in your referring sources
  • Locate Singapore in map overlay of Google Analytics
  • View referring URLs in the campaign report
  • Google Analytics $Index metric.
  • Event tracking and bounce rate
Watch the video presentation on all the above mentioned important topics in Google Analytics.

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