Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

Image
Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Major Drawback of Google Analytics when Compared with Omniture and CoreMetrics

Google analytics has a major drawback on its ecommerce reporting part. It always gives credit to the keywords or referrals used by people last time when they visited the website.

This is a major issue because the ultimate objective of an ecommerce site is sales. Knowing the keywords and referring sources that reasoned the sales is the foremost valuable thing for a website owner, a great clue for repeating the sales.

Websites using Google analytics will get only the keywords and referring sources used by people who purchased the product, the last time they visited the website..  Can Google Analytics maintain it Enterprise Class here also ? YES IT CAN. Here is a way to track the first click with Google analytics..thanks to Patrick Altoft, Director of Search at Leeds based digital & SEO agency Branded3 for providing a simple hack to help Google Analytics maintain its high standards against Omniture and CoreMetrics.

 Read the full post here..
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3.
Patrick Altoft is Director of Search at Leeds based digital & SEO agency Branded3.

Popular posts from this blog

Website Optimizer - A/B Test

As the testing industry grows and matures, more testers will likely:

Mobile Website SEO | How to SEO for Mobile Websites