Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

-
Image
Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Google "Mayday" Update - Alogoritm Change Affected Long Tail Keywords Ranking & Traffic

-
Google makes an algorithm change on May 2010. This change in Google algorithm is coined by Webmaster World as “Mayday” update.

Matt cutts said that this change would affect long tail keyword ranking. Low quality sites getting traffic through long queries will find a sharp dip in their traffic. High quality sites asusual thrives and remain unaffected by the “Mayday” update.

Inner pages of large websites without value added content and backlinks are the worst affected ones. We find lot of dynamic websites ranking for inner pages having very less content / no content. These kind of pages ranking well for long tail keywords gets the beating from Google's ranking stick.

By making such an update Google consistently works towards providing high quality results to it users world wide. There is no wonder why people prefer using Google to find the products / servcies / information / anything they are looking for. Every one who uses Google gets the relevant high quality results they are looking for.

It might not be a good news for SEOs who toil hard to promote their client websites which is not having a high quality in the eyes of Google. But nevertheless it is job of ethical SEOs to improve the quality of websites they SEO.

Popular posts from this blog

Website Optimizer - A/B Test

-
Steps to set up A/B Test using Adwords Website Optimizer Choose the page you would like to test Examples of potential test pages could be your homepage or a product detail page. Create alternate versions of your test page Create and publish different versions of your test page at unique URLs so that Website Optimizer can randomly display different versions to your users. These URLs could be bookmarked by your users, so after your experiment finishes, you may want to keep these URLs valid. Identify your conversion page This is an existing page on your website which users reach after they've completed a successful conversion. For example, this might be the page displayed after a user completes a purchase, signs up for a newsletter, or fills out a contact form. Name your tesing page and identify the pages you want to test Name your experiment The experiment name will help you to distinguish this experiment from others; your users won't see this name.Experiment name: Identify the p
Read more

As the testing industry grows and matures, more testers will likely:

-
But before the testing industry can really prove its worth, more testers will need to know  why  they’re testing -- before they start running tests. To answer “why", you must first formulate a sound hypothesis. Your hypothesis needs to get to the core of what you’re trying to achieve through testing. Testers who start with solid hypotheses have better odds of running valid tests with significant results. Valid tests can lead to big conversion gains. Big conversion gains can equate to big revenue increases. And, of course, big revenue increases mean your company’s doing well. The rest is a no-brainer. If you’re helping your company profit, you might just get that bonus, after all!
Read more

Mobile Website SEO | How to SEO for Mobile Websites

-
Increasing usage of mobiles has created the necessity for the creation of mobile websites. The starting point to commence the work on mobile websites is “what most people are yearning for.” Sensing that requirement I have tried to put together the collage of mobile websites creation and Search Engine Optimization tips. First and foremost important criteria to begin with is to develop the site in any of the below mentioned markup languages. XHTML Basic 1.1 XHTML MP 1.2 cHTML WML 1.3 After developing your website you can test and validate your site for mobile friendliness. Here are the Mobile site validator tools – Mobile-friendly XHTML Validator (W3C) Mobile-readiness checker (.mobi) mobileOK Basic Checker (TAW) WuRML (shadowplay.net) Now the next step. Would you not like to see how your mobile site’s looks on a real phone screen?   Try using the below mentioned emulators to find out how your mobile site appear in the tiny screens of different phones. Phone Simulato
Read more