Saturday, March 17, 2012

Define Marketing

The American Marketing Association which is a professional association for marketers has defined "Marketing" as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

On the whole, marketing is the process of identifying the customers, satisfying the customers, and retaining the customers.

No comments:

Post a Comment