Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Digital Media Marketing Plan Contest by Microsoft for Digital Marketers

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A challenging contest is being rolled out by Microsoft for digital marketers.Contestants have to develop a forward looking online media marketing plan which will be judged by eminent panel of judges. The world class media marketing plan which also could be a combination of traditional tactics will be adjudged as the champion. The predominant condition is that you should have used Microsoft advertising solutions to develop your digital media marketing plan. 

The Judging Panel:

  1.     Gail Tifford, Sr. Director of Media, North America, Unilever
  2.     Scott Kelly, Digital Marketing Manager, Ford
  3.     Doug Scott, President, Ogilvy Entertainment
  4.     Tony Weisman, President, Digitas
  5.     Michael Learmonth, Digital Editor at AdAge; and
  6.     Anna Maria Virzi, Executive Editor at ClickZ
Winners of the contest will enjoy a VIP trip to Cannes 2012.

Download the official terms and conditions of the digital contest 2012 .

Last date to register for the contest is March 31, 2012. If you are interested click the following link to enroll yourself ; digital media marketing plan contest . 


All the best for the exclusive VIP trip to Cannes 2012 !

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