Skip to main content

Union of Negative Keywords - MSN Adcenter's New Feature

Microsoft's Adcenter has gone a step ahead of Google Adwords in improving the strength of "Negative keywords" feature. The Adcenter product team has released a new feature that can be ideally called as "Union of Negative Keywords."

In Google Adwords the negative keywords added at the Adgroup level will over ride the negative keywords added to the Campaign level. But in Adcenter, negative keyword added at the Campaign and Adgroup level will work in conjugation to improve the quality of traffic. Caution! Any business related negative keywords added to campaign level can spoil the quality of visitors if not not carefully scanned and removed.

Read more by following this link http://community.microsoftadvertising.com/blogs/advertiser/archive/2012/03/15/microsoft-advertising-adcenter-new-negative-keyword-behavior-.aspx

Popular posts from this blog

As the testing industry grows and matures, more testers will likely:

But before the testing industry can really prove its worth, more testers will need to know  why  they’re testing -- before they start running tests. To answer “why", you must first formulate a sound hypothesis. Your hypothesis needs to get to the core of what you’re trying to achieve through testing. Testers who start with solid hypotheses have better odds of running valid tests with significant results. Valid tests can lead to big conversion gains. Big conversion gains can equate to big revenue increases. And, of course, big revenue increases mean your company’s doing well. The rest is a no-brainer. If you’re helping your company profit, you might just get that bonus, after all!

Learn Adobe Analytics Marketing Reports & Analytics (SiteCatalyst) : Free Self Implementation Kit for Study

Here is the Adobe® Analytics marketing reports & analytics (SiteCatalyst) self Implementation kit to practice & learn - http://ats.adobe.com/jjsite/implementation_training.php /. There is no sandbox login, but you can see SiteCatalyst beacon firing up using browser debugger. SiteCatalyst Implementation Guide: https://marketing.adobe.com/resources/help/en_US/sc/implement/sc_variables.html Best Buy: http://www.amazon.com/Adobe-SiteCatalyst-Handbook-Insiders-Guide/dp/032185991X?tag=viglink122547-20

Creating exit offers causes friction and does little to improve conversions

Creating exit offers makes it difficult for your customers to leave without a conversion of some type. Exit offers might come in the form of an animated pop-up, a special offer, or something else that keeps visitors on your site longer. Yes, creating exit offers can create annoyance. But, when done correctly, they can also be highly beneficial. In this award-winning real-life test, using  an exit offer increased conversions an astounding 473%! Use exit offers to your advantage. Test new techniques and ways to create it.  Whatever you do, don’t let prospective customers easily leave without trying to get at least a micro-conversion from them.​