Axis Advertising - Digital Marketing & Analytics

Elegant, Efficient and Dynamic - this is how I would describe GA APIs capability to pull the desired reports in a flash. Knowing how to make use of the scripts and API to retrieve data is crucial to reduce the time and enjoy the additional data it could facilitate.

Real time data reported in GA profiles can be accessed by non-admin users now, and the real time data obeys the filters set in profiles. Google announced these changes through their blog. Read the blog post here .

Knowing how to define the API query parameters to pull out the data from Google Analytics profiles is imperative. The reference guide from Google unfolds the defining methodology required to retrieve data from GA using API powered scripts. There are two "super-duper" high level roofs containing thicker and thinner branches which you might want to know while dealing with GA API enabled reports. They are 1) Core Reporting API 2) Multi-Channel Funnels Reporting API Here is the link to the API reporting developer guide https://developers.google.com/analytics/devguides/reporting/

I came across a highly useful GA script for automating reporting needs of the clients in a quick span of time. It works using GA API key which is available for every one free of cost, and there is indeed a quota restrictions of 50,000 requests/day. For requests exceeding 50,000 there is a payment associated with every additional request. Nevertheless, the 50,000 requests is on the higher side for our needs, and we may not get exhausted with the permissible limit. I personally tried this and it works incredibly. The good thing is even the  dimensions and metrics which are not available in GA account profiles  can be pulled using API without any additional customization (but not A to Z which requires code customization). Once we authorize the GA account any profile can be selected from Google docs where the script would be installed, and the need for logging into GA account can be reduced since we can query and get everything from Google docs itself. The needed data can be populated in a