Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

GA Report Automation using API Powered Scripts - It's Easy

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I came across a highly useful GA script for automating reporting needs of the clients in a quick span of time. It works using GA API key which is available for every one free of cost, and there is indeed a quota restrictions of 50,000 requests/day. For requests exceeding 50,000 there is a payment associated with every additional request. Nevertheless, the 50,000 requests is on the higher side for our needs, and we may not get exhausted with the permissible limit.
I personally tried this and it works incredibly. The good thing is even the dimensions and metrics which are not available in GA account profiles can be pulled using API without any additional customization (but not A to Z which requires code customization). Once we authorize the GA account any profile can be selected from Google docs where the script would be installed, and the need for logging into GA account can be reduced since we can query and get everything from Google docs itself. The needed data can be populated in any named sheet within docs in a short time, and powerful dashboards can be built.
Hope this information is of some help to all GA project needs.
Here is the blog post which talks about the “magic script” and its implementation for report automation using Google Docs.
GA API console for getting the API key

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