Friday, November 2, 2012

Event Tracking, Virtual Page View Tracking and Bounce Rate Calculations

Adding event tracking and virtual page view tracking codes to track non-interaction events impacts the bounce rate. Because right from the moment the event tracking codes / virtual tracking codes are implemented in the site Google Analytics will start treating it as interactive events. Eventually the page with pathetic bounce rates would start looking okay from the day of event tracking code implementation.

Now what we need to do is to denote GA that these are non-interactive ones, and please do not consider this while calculating bounce rates. There is a feature in GA event tracking called "non-interaction events", where you can mark an event as being a non-interaction by passing true as a fifth argument (or, six item in the array).
Example:
_gaq.push(["_trackEvent", "Category", "Action", "Label", 3, true]);
This will send instructions to Google Analytics to treat the event as non-interactive ones and exclude these kind of non-interactions during the calculation of bounce rates.

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