Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Business Analytics for Betterment of Web Analytics Data

Business analytics tools helps in analyzing web analytics data. Huge loads of data is difficult to analyze manually, if a software can do that on behalf of you, it is great isn't it, and if it comes free of cost it is doubly great. I believe you agree with me completely.

What if that tool helps you in creating interactive dashboard in no time, coupled with powerful analytics calculation. WOW! sounds fantastic.. right. The name  of the tool is "Tableau."  

Let me cite one anaytics tool as an example; Google Analytics. Tableau has recently introduced a Google Analytics connector, which use GA API key to pull data into Tableau to facilitate business data analysis and powerful dashboards for insightful presentation.



Try Tableau for free, explore the exciting functionality by merging your web analytics data and come out with meaningful business insights for improvement. Just drag and drop your data, and enjoy the outcome!

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