Thursday, December 13, 2012

Business Analytics for Betterment of Web Analytics Data

Business analytics tools helps in analyzing web analytics data. Huge loads of data is difficult to analyze manually, if a software can do that on behalf of you, it is great isn't it, and if it comes free of cost it is doubly great. I believe you agree with me completely.

What if that tool helps you in creating interactive dashboard in no time, coupled with powerful analytics calculation. WOW! sounds fantastic.. right. The name  of the tool is "Tableau."  

Let me cite one anaytics tool as an example; Google Analytics. Tableau has recently introduced a Google Analytics connector, which use GA API key to pull data into Tableau to facilitate business data analysis and powerful dashboards for insightful presentation.