Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

GA Audience Segmentation by Demography using UserReport

Understanding more about your audiences matters a lot for better targeting intended to win customers. Segmentation of audiences is critical and plays a pivotal role in making changes yo your online business strategies.

Segmenting your data by demographics by digging deep is emphatic to understand more your website visitors. There is a useful tool know as "User reports" which collects the information through a free online survey and synchronizes the collected data with GA data to help you better understand the demographics of visitors.






This sounds great, the information which web analytics tools can't really gather can be gathered by this user report tool. You just need to add a snippet of code to your website pages just above the closing body tags. Thats it, the collected statistics can be viewed from your UserReport account. Any extra help in gaining insights about Gender, Age and Income (you can add your own questions to expand this further).


Just try and see if it works out for you!


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