Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Google Universal Analytics Threatens Omniture - A Revolution in Analytics

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Google Universal Analytics is a Definite Game Changer, it is not limited to website analytics, and is distinct from other web analytics tools.

I was going through the list of features, including "integrating other devices" and offline reports, and the great thinking put in by Google engineers is amazing. Universal Analytics is currently in the beta stage on, once it open to public I am sure it is going to creating a revolution in Analytics.

Read about the Innovative UA at http://analytics.blogspot.com/2012/10/universal-analytics.html
 

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