Monday, November 4, 2013

Websites & Apps looks Inseperable - Android App Content Indexing

Websites and Apps looks inseperable, and it seems the duo has brought an end to the statements hailing the superiorty of one! Long leave the King and the Queen of the digital world!!!!!

With the commonness of accessing virtual world with devices such as smartphones, tablets and desktops - striking a synergy that benefits the users is imperative, and we all know how good Google is in doing this. Google never would have come a long way after it started "BackRub," without heeding to the needs and wants of its users. It does it so frequently like the recent announcement of "App Indexing" feature.

With "App Indexing" Google connects specific website content with app content within the smartphone app. Users can open the native app directly from the mobile SERP, and from the website listing, by clicking on "Open in app" link.


More from Google:
This search feature is available on searches done using Google Search App version 2.8+ for Android 4.1+, and in mobile browsers on Android if the user is signed in.
Currently, app indexing is enabled for a group of initial websites and apps. We're working hard to bring this functionality to more websites and apps in the near future. You can:


Friday, September 27, 2013

Hashtag in Google Searches – Now Hastag has more Feathers in its Cap

From Twitter to Facebook to GooglePlus, the journey of Hashtag has been remarkable. Now US and Canada users can use #hashtag in Google.com and Google.ca searches to discover conversations on a particular topic.

Most of the conversations are gotten from GooglePlus, thus giving preference to GooglePlus. However, there would links to Twitter and Facebook from SERPs for the queried hashtag. The importance of Social media grows leaps and bounds as the days progress, and looks like there is no force in the earth that can stop it, from where it emerged as a referral marketing in traditional world, and started showing up as affiliate marketing in early 2002, and improved it self under different forms.

Now hashtag will also play a role in AIDA (Attention – Interest – Desire – Action), emanating from Google searches.

https://plus.google.com/102280279666307949456/posts/SguigRGSUQE

Tuesday, September 24, 2013

Merchandising Variables in SiteCatalyst

In a traditional store, similar products can be kept in different locations of the store. Knowing the locations which contributed to the sale of these products is important from business perspective. To get the segmented information a label to the product with the location data can be added, this will aid in unfolding the locations from which it was picked.

How do you do it to track these kind of online activities:

You might say it is simple I will use products string in SiteCatalyst, and mention the category in s.products. Hey wait, there is an issue here, the category parameter in the products string has a glitch. For example, having the same product in three different categories, and using the s.products to the denote the categories will leave you disappointed. The credit always goes to the first category through which the prospect views the product for the first time, even though the prospect purchases the product through the second category. Because of category parameter’s inability SC has deprecated its usage.

Now, the other possible option could be using traditional eVars.There is a glitch here also. eVars can hold only one value at a time. For example, there are two categories in a website. Visitor Mr.Kamal goes to category one, selects a product7, adds to shopping cart. Visitor Mr.Kamal decides to continue shopping, goes to category two, didn’t like anything and he moves on directly to the shopping cart and purchases the product7 in few steps. Since Kamal has gone to category two, and since eVar can hold only one value at a time, the credit of the sale is garlanded to category two which is wrong..

Now you know that the category parameter in s.products and traditional eVars are not the right choices.

“Merchandising variables” were dawned to overcome the above stated issues, and it has been a complete success.

About Merchandising Variable & its Features: Merchandising variables allows you to compare the relative effectiveness of multiple product categories, as shown in the following questions. 1. Which product categories have the highest/lowest conversion? 2. Does a specific product sell better under one category versus another? Cross-category merchandising is possible by enabling additional features on existing evars.

Typical Usage Examples: Consider a retailer web site which is segmented into multiple product categories. The retailer is interested in knowing whether a specific Leather Jacket converts better under the Sales category than under the Jackets category.

Additionally, the retailer has positioned promotions for the Leather Jacket in multiple premium locations throughout the site and would like to know which placement converts best.

Implementation – Step 1

Enable Merchandising

Enable cross-category merchandising on any of your purchased Conversion Custom Insight variables (evars).

Implementation – Step 2

Configure Merchandising Settings
Name: Report name displayed in SiteCatalyt

Type: Text String- Any text label Counter – Used to count the number of times an action is performed by a use Expire: After Determines how long the merchandising category should persist
Allocation:
First Seen – Persist the first category in which a product is viewed.
Most Recent – Persist the most recent category in which a product is viewe

Two Syntaxes of Merchandising:

Product Syntax: Declare merchandising category within s.products.

Conversion Variable Syntax: Declare merchandising category in the designated merchandising s.evar.

Cross-category merchandising requires the populating of specific JavaScript variables throughout the conversion checkout process. There are two syntax options described below. The syntax option is dependent on the Merchandising setting above.

Implementation Step 3 – Product Syntax

Set the Required JavaScript Merchandising Variables When Product Syntax is enabled, the merchandising category is populated within the products variable. This allows a different merchandising category to be tied to each product within the products variable.  NOTE: When you list an eVar as part of the product variable string, the word evar must be all lowercase.

Product Syntax

s.events=”prodView,event1″ s.products=”category;product;;;;evarN=merch_category|evarM=merch_category2“

Product Variable Syntax Examples

Example 1:

s.events=”prodView,event1″

s.products=”Jackets;Leather Jacket;;;;evar1=Mens:Jackets“

In the example above, the product “Leather Jacket” is assigned to the merchandising category “Mens:Jackets.” All subsequent success events (product adds, checkouts, purchases, etc.) for the product “Leather Jacket” will be credited to the merchandising category “Mens:Jackets.“

Example 2:

s.events=”prodView,event1″ s.products=”Jackets;Leather Jacket;;;;evar1=Mens:Jackets|evar2=mens“

In this example, two eVars are separated by a pipe. This configuration is used to merchandise one product to multiple categories. Additional pipe-delimited eVars can be added.

Implementation Step 3 – Conversion Variable Syntax

Based on the structure of your site, it might be easier to capture a Merchandising value before you are actually looking at the product, like when you enter that section of the site. The persistent nature of eVars and the Conversion Variable Syntax provide this alternative for tracking. The binding configuration setting is the key to knowing when the merchandising category will be tied to the product.    For example, if only prodView is specified as a binding event the merchandising category will only be tied to the current product list at the time the event happens. It will take the current value of the eVar (or virtual value) and tie the two together. NOTE: Most retail sites configure prodView (Product Views) and scAdd (Cart Additions) for binding events when using the Conversion Variable Syntax.

Conversion Variable Syntax Examples

Example 1: s.events=”prodView,event1″

s.products=”category;product”

s.evar1=”merchandising_category“

Example 2: s.events=”prodView,event1″

s.products=”Jackets;Leather Jacket”

s.evar1=”Mens:Jackets”

Limitations: Only 50 Merchandising conversion variables are available

All Google Searches are Encrypted Now – Organic Keyword Data is Gone

We faced lot of challenges in the form of “not provided” data, the organic searches people perform while they are logged in or while they use Google secure is not reported in analytics tools. Only Google webmaster tools can transpire this data to some extent.

What if Google redirects all users to its secure searches? When this happens we will not see any more organic keyword data reported in analytics tools.

That day has come it seems!
Google is always diplomatic when it comes to Adwords, the advertisers can see the keywords here even it is from secure searches :-)

Read this post:
http://searchenginewatch.com/article/2296351/Goodbye-Keyword-Data-Google-Moves-Entirely-to-Secure-Search

Monday, March 25, 2013

Universal Analytics - A Master Piece from Google is Available for All

Universal Analytics (Beta) which has more comprehensive set of features than the classic analytics is now available in GA. Universal Analytics code can be added along with existing GA classic code thereby saving the past statistics, and at the same making use of the fabulous features bestowed!


Session and campaign timeout setting can be quickly done without adding codes to the site.


You can add more search engines to the limited set of search engines tracked by default without a code addition!


Here is the Universal Analytics (Beta) announcement link to the public

Saturday, March 16, 2013

Important Search Engine Optimization (SEO) Key Performance Indicators (KPIs)

KPIs play a foremost important role to measure, understand and improve the success rate of any campaigns. I have listed down the significant Search Engine Optimization (SEO) Key Performance Indicators (KPIs).

Search Engine Optimization Key Performance Indicators
KPIs Description Benefits
Total Organic traffic Total traffic received from search engines Organic traffic increase is a direct representation of the SEO engineered on and off the website. Improvement in Organic traffic / free traffic means the prospective customers are reaching the website through search engines, and the website is close to winning the desired business goals
Month on Month Organic Traffic Comparison Comparing the search engine traffic statistics on a monthly basis Comparing the Organic traffic on monthly basis gives us a better idea on the  percentage growth of free traffic
Keyword Rankings Checking the keyword rankings in top search engines and noting down the ranking positions Showing high up in search engines for the business keywords means the website is right before the targeted prospects prompting them to take actions to visit the website.
Top Landing Pages from Organic Search The webpages that assist people to land to the website from search engines Measuring the webpages that bring the prospects to the website by showing up for business keywords helps us to gauge the performance of webpages that frequently brings people to the website.
Conversion Rate from Organic Search The intended business action people make by reaching the website from top search engines This is the most important metrics for the business,  measuring the conversion rate from Organic searches can help the business know the real impact of SEO
Top 5 Keywords The ranking positions of top 5 business keywords  To know the performance of top 5 business keywords and its impact on business
Organic Traffic Bounce Rate The rate of  search engine visitors viewing only one webpage from search engines Website visitors viewing more than one page in the website is direct indication of people moving towards the business objective
Organic Traffic Avg.Time Avg.time the search engine visitors are spending in the website The more time the prospects reside on the site, the chances to meet the objective accentuates
Domain Authority Prediction on websites performance The ability to perform well in search engines improves with a good domain authority

Tuesday, March 5, 2013

Winning Customers using Powerful Custom Elements in Internal Site Searches

Once you succeed in inviting the prospects to your website (first step), the subsequent goal (second step) is to give them a clear picture of your offerings with a superb content and well defined navigational structure that leads the prospects to the closing stages (third step) of a sale.

More attention could be given to people who are on your website (step two), because after doing the great job of getting the people, you don't want to waste your efforts by simply letting them go off. Prospects could be inclined very much towards the internal searches when they do not find the near information they look out for. Here a necessity arises for building a solid internal search appliance, but not limited to showing them the results with snippets of information as displayed in normal search engine result pages. Times have changed, captivating the people by providing them that extra bit of information through the internal search result pages, gives us an extra edge, and can be defining moment in winning a customer.

Here is a fabulous concept called PageMaps which indeed is a treasure from Google to add extra information to the internal search results (Google CSE / Enterprise Search). Blocks of PageMap meta data can be added to the webpages that characterize the way the custom elements are displayed below the internal search snippets. PageMaps along with structured data creates powerful custom elements along with the snippets. Businesses paying careful attention in devising the strategies for adding that additional data to its prominent pages, it could be PDF, it could be offers, case studies, testimonials, company brochures, product ranges etc., and get an enticing display in internal search listing will always have a upper hand in conversions compared to others who have not made proper use of the dusts of gold.

The below content is a courtesy of Google:
PageMaps is a structured data format that Google created to enable website creators to embed data and notes in their webpages. Custom Search recognizes PageMaps and can use it to add elements such as actions or custom attributes to search results pages.

Actions
You can add actions to your search result snippet that allow users to act on your content directly from the search result page. For example, this snippet lets users directly download a title without having to go to the page itself.



Custom attributes

It can be useful to add custom attributes to your search result snippet. For example, a product page might feature a dress, which could have a "Designer" attribute and an "Occasion" attribute.

To add a custom attribute, you'll need to create a PageMap in the <head> section of your page. Then create a DataObject for each item you want to appear in your snippet. To create the example shown above, we’ve created a DataObject called publication, with the attributes author, date, and category.