Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Event Data Highlighter an Alternative to Schema / Rich Snippets

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Data highlighter is a new tool to tell Google about the structured data on the pages, particularly relating to your company events / social events / any other events. Data highlighter is an alternative to structured data which allows you to tag the data fields without modifying the pages on the website.

At this point of time you can use Google's data highlighter as an alternative to mark events of your page without implementing structured data on the page which requires codes to be implemented in the website.


Using Data highlighter through webmaster tools allows you to highlight the type of events easily by making the right selections in your web page. You would be able to access the web page right inside the webmaster tools to complete your event highlighting work. You can then save the highlighted stuff, subsequent Google bot crawl will ensure you getting additional weightage in it esteemed search results.

Tomorrow, Google could support other types of rich snippets also, facilitating you to do the tag any data fields of your website with a MOUSE and make your LIFE EASY.

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