Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Hashtag in Google Searches – Now Hastag has more Feathers in its Cap

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From Twitter to Facebook to GooglePlus, the journey of Hashtag has been remarkable. Now US and Canada users can use #hashtag in Google.com and Google.ca searches to discover conversations on a particular topic.

Most of the conversations are gotten from GooglePlus, thus giving preference to GooglePlus. However, there would links to Twitter and Facebook from SERPs for the queried hashtag. The importance of Social media grows leaps and bounds as the days progress, and looks like there is no force in the earth that can stop it, from where it emerged as a referral marketing in traditional world, and started showing up as affiliate marketing in early 2002, and improved it self under different forms.

Now hashtag will also play a role in AIDA (Attention – Interest – Desire – Action), emanating from Google searches.

https://plus.google.com/102280279666307949456/posts/SguigRGSUQE

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