Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Customer Journey & Touch Points in Retail Space - Industry Benchmark Analytics Data

Customers travel through several TouchPoints before they get converted. Measuring the effectiveness of each of the TouchPoint is vital for arriving at the marketing impact. Gone are the days where you will just measure the last touch point without even considering which are the other channels that assisted the customers to complete the conversion. Turning on and off a campaign makes sense only if it really doesn't perform well, so here the measurement is the key, and need to be done through a robust measurement foundation.




Customer TouchPoints

Typical measurement foundation

Measurement Foundation

Industry benchmark for typical Customer journey in retail space

Retail Space Customer Journey - Industry Benchmark Data


Here is the check list to measure the TouchPoints

Checklist for Measurement


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