Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Customizing Menus in SiteCatayst - Shuffle / Tweak / Add the Report Menu Structure in the Order of Business Importance

Hope all of you agree that preparing a good presentation is the key, with understandable slides pertaining to the topic for the target audience.

Even the web analytics interface needs to be presented well to the business, and the requirements will be different client to client. SiteCatalyst has done its best to fit the menus / report holders for all users by default. But since the requirements differs from client to client, isn't it better to the customize the menus according to your client requirement, and keep the sets of data in the order of importance. This can be easily done in SiteCatalyst.

You can customize the menus in SC by navigating to report suite in admin -> General -> Customize Menus. Below are some of the screenshots pertaining to customization.

In the below screenshot, I have moved the Custom events from Site Metrics to Custom Conversion, I thought if  Custom Conversion and Custom events / Success Events are available in the same location it is easier for the business folks to locate them and see the data. I pushed the Custom Conversion to almost to the top and as I have added Custom events to it, I renamed it as Custom Conversion and Events. Makes sense :-)


 Renaming the Menus


Adding a new folder, and stuffing the reports to it is also possible, like mentioned below; Revenue and Profit is the folder I created. Folders can have sub folders up to 5 levels deep.


If you want to restore to default SiteCatalyst menu, you can change it anytime by clicking on restore default.

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