Skip to main content

Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

-
Image
Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Linear Allocation (visit based) and Exaggerated Numbers while using Calculated Metrics - Exact Reason

-
Adobe Analytics// Issue with calculated metrics!!!
Wrong calculation when one of the value used in the calculation is zero. For example: Whenever the order value is zero and revenue has some value, the AOV calculated metrics divides revenue/orders. Ideally the output should be zero; it throws up wrong value here.
I saw this across Client RSIDs; whenever the order value is zero and revenue has some numbers, the value is calculated wrongly.
Need help!
image thumbnailScreen Shot 2015-04-12 at 7.28.07 pm.png   
REPLY

    Answers

    02:19 PM
    Brian Au
    Hi Kamal,
    Standard metric attribution for the Site Content> Pages report is linear therefore (see reference info linked below) even though it appears the Orders metric is 0 in the report it actually is a small fraction. Therefore when the calculation is made you have a very high # (Revenue) divided by a fraction (.10 fraction values of Orders for example) which produces a very high 'non-sensical' value. You can verify yourself by creating a calculated metric for orders that allows for decimal places. If it were the case that the Orders metric was truly zero than your calculated metric value would be an error DIV/O since you cannot divide a number by zero.
    What analysis question are you trying to evaluate Site Content> Pages? My main question would be what is the intent behind using AOV against linear allocation metrics within the pages report? Since linear allocation is variable depending on the count of pages within a given visitors conversion visit it is very likely not what you are looking to review.
    Reference Link:
    When linear allocation is selected, success events are evenly divided across all variable values seen in the visit. For numeric and currency events such as Revenue, the monetary amount is divided. For counter events such as Orders, a fraction of the event is awarded to each variable value in the visit. These fractions in reporting are summed, then rounded to the nearest integer in reporting.
    For example, in a visit where four pages are visited prior to a success event, each page would receive credit for 25% of the event. If, in the same visit, campaign had two values, each campaign value would receive 50% of the credit for the event.
    Best,
    Brian

    REPLY
      01:15 PM
      Kamal Chembath
        Dear Brain
        Thank you very much. Great answer!!!
        We are trying to understand the effectiveness of each page that contributes to the conversion. I had recommended participation revenue metrics instead of measuring this way. Believe even participation metrics are based on per visit, and perhaps a better one.
        Do you want to suggest on any other way to understand the role of each page in producing conversions.
        Best Regards
        Kamal Chembath
        REPLY
          01:18 PM
          Kamal Chembath
            Dear Brian,
            Cross Visit Participation should work across visits right. Will this be an ideal choice for the purpose.
            Best Regards
            Kamal Chembath
            REPLY
              02:10 PM
              Brian Au
              Hi Kamal,
              Participation metrics are great for analyzing site content influence on conversion events since it attributes whole end conversion event values to a given page over a visit. I would recommend leveraging the Orders and Revenue metric with participation.
              Best,
              Brian
              REPLY
                02:49 PM
                Kamal Chembath
                  Dear Brain
                  Thanks a ton . One more final clarification.
                  Does regular participation metrics traverse more than a visit or only cross visit participation keep track of multiple visits?
                  Best Regards
                  Kamal Chembath
                  REPLY
                    02:53 PM
                    Brian Au
                    In R&A participation metrics are tied for a given visit only. If you have access to Ad Hoc Analysis (formerly Discover) there is a Visitor Participation metric option:
                    Best.
                    Brian
                    REPLY
                      11:09 PM
                      Kamal Chembath
                        Thank a ton Brian, very helpful answers.
                        -Kamal Chembath
                        REPLY
                          ©

                          Popular posts from this blog

                          Website Optimizer - A/B Test

                          -
                          Steps to set up A/B Test using Adwords Website Optimizer Choose the page you would like to test Examples of potential test pages could be your homepage or a product detail page. Create alternate versions of your test page Create and publish different versions of your test page at unique URLs so that Website Optimizer can randomly display different versions to your users. These URLs could be bookmarked by your users, so after your experiment finishes, you may want to keep these URLs valid. Identify your conversion page This is an existing page on your website which users reach after they've completed a successful conversion. For example, this might be the page displayed after a user completes a purchase, signs up for a newsletter, or fills out a contact form. Name your tesing page and identify the pages you want to test Name your experiment The experiment name will help you to distinguish this experiment from others; your users won't see this name.Experiment name: Identify the p
                          Read more

                          As the testing industry grows and matures, more testers will likely:

                          -
                          But before the testing industry can really prove its worth, more testers will need to know  why  they’re testing -- before they start running tests. To answer “why", you must first formulate a sound hypothesis. Your hypothesis needs to get to the core of what you’re trying to achieve through testing. Testers who start with solid hypotheses have better odds of running valid tests with significant results. Valid tests can lead to big conversion gains. Big conversion gains can equate to big revenue increases. And, of course, big revenue increases mean your company’s doing well. The rest is a no-brainer. If you’re helping your company profit, you might just get that bonus, after all!
                          Read more

                          Mobile Website SEO | How to SEO for Mobile Websites

                          -
                          Increasing usage of mobiles has created the necessity for the creation of mobile websites. The starting point to commence the work on mobile websites is “what most people are yearning for.” Sensing that requirement I have tried to put together the collage of mobile websites creation and Search Engine Optimization tips. First and foremost important criteria to begin with is to develop the site in any of the below mentioned markup languages. XHTML Basic 1.1 XHTML MP 1.2 cHTML WML 1.3 After developing your website you can test and validate your site for mobile friendliness. Here are the Mobile site validator tools – Mobile-friendly XHTML Validator (W3C) Mobile-readiness checker (.mobi) mobileOK Basic Checker (TAW) WuRML (shadowplay.net) Now the next step. Would you not like to see how your mobile site’s looks on a real phone screen?   Try using the below mentioned emulators to find out how your mobile site appear in the tiny screens of different phones. Phone Simulato
                          Read more