Friday, June 12, 2015

Flipkart's Adobe Analytics Tracking and "Whats Missing"

Flipkart uses an s_code version lesser than h.25.3 code and fails to take advantage of first party cookie (s_fid) set by js code while using a third party cookie.

Paying huge sum to Adobe and failing to take advantage of this fall back method :-( in an online world which experiences a higher rejection rate for third party cookies ?????





Adobe used user agent and IP address to track the user while s_vi cannot be SET in version lesses than H.23.5 which only means many people in a single network is treated as one visitor :-(


Why on earth do you want to track your visitor statistics in such a way!!!!

Saturday, June 6, 2015

Automated dashboard building tip using Adobe Analytics Report Builder!

Preserving the required metrics/dimensions in a certain order while creating reports using Report Builder, and saving the templates by naming it properly is the key to build automated dashboards. Keep the raw the data in one sheet (don't forget to set the preserved order), and the formatted one in other (just apply the formula once - connect the data with charts).
















Every time you refresh the report with a different date range or different RSIDs due to preserved order set in the raw data sheet, the formulas applied in the formatted sheet connecting the raw data works superbly.

Thursday, June 4, 2015

YouTube Embedded Video Tracking using Adobe Analytics (SiteCatalyst) - Download Codes here

YouTube Embedded video tracking with any analytical tools require
bit of code to be added - first, to bring the video details out of the iframe over an API - second configure Adobe Analytics media module milestone tracking in AppMeasurment.js (configure video reporting in RSID)

- That's it!!!!
Download the full set of ready-made codes here in a folder, open one of the html file in a browser, put the debugger on, play with the video + watch the image request firing up for the actions made on the video smile emoticon
Pack contains 
- Configured AppMeasurement.js
- Single YouTube Video tracking (HTML)
- Multiple YouTube Video tracking (HTML)