Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Few testers look far down the conversion funnel because doing so

Testing further down the funnel requires sophistication and a mature, practiced testing approach.

While there’s still much room for improvement, WhichTestWon’s 2015 State of Online Testing report shows the testing industry is heading in the right direction. 

This year, more testers than ever before ran highly sophisticated tests. They also used more advanced testing and measurement techniques.

Curious what we mean by “sophisticated” tests and techniques? Try your luck at the next few questions to find out.

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