Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Measuring conversion rates on “thank you” pages provides?

Harnessing the power of ‘thank you’ is important. It’s also often overlooked. 

Testers tend to get so wrapped up generating leads and sales, they forget to test the receipt / thank you page. But testing this last step in the sales funnel offers a golden opportunity.

That’s because roughly 40% of traffic landing on your thank you page will convert again for something else. 

Take advantage of this high conversion rate by testing ways to bring your customers back – again and again.

When testing thank
 you pages, make sure to think about your audience. Find ways to cater to both first-time and return visitors. Both have different needs. Consider testing different offers for each group to keep them coming back.

Test 
your thank you emails, too. Did you know new customer thank you emails have the highest open rate of any message you’ll ever send? That’s an insane amount of attention you’ll never get from your customers again. Test ways to extend conversions in your thank you emails. 

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