Monday, February 25, 2008

General Checklist for Website Optimization

Following are the general checklist for website optimization:

· Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

· If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing your entire site in a text browser, then search engine spiders may have trouble crawling your site. So try to avoid these features.

· Shorten the title to 60 characters.

· Include robots Meta tag.

· Include Meta description and Meta keywords.

· Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

· Move the Javascript code to an external file.

· Use CSS instead of colour, size and font tags. This would help in increasing Code to Text ratio.

· Change the link buttons or Javascript links in to text links.

· Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.

· Create Google, Yahoo and MSN XML site map.

· Rewrite dynamic URLS in to static URL. Remove & ? = session id from the dynamic URL.

· Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

· Submit your site to ODP and Yahoo Dir; make sure to select the right category.

· Submit your website to Social book marking websites

· Create customised blogs for clients like
emarketing blog. Link to your blog from the home page, the look and feel of the home page and blogs can look the same.

· Participate in forums.

· Submit to Directories, Search engines, Classifieds & Industry specific sites.

· Write and submit Press releases to major PR sites. Create a PR section in the website.

· Website should be RSS enabled. Once this is done the feeds can be submitted to various RSS directories.

· Use Anchor Text and alt tags. Search engines won’t be able to see images or clever presentations; they can only see text, so the images has to be explained in text by using alt tags. Link attribute can be used to explain the text links to spiders.

· Try to get as much as relevant links you can..

· Read each search engines guide lines and follow them strictly.

· Main keywords should make bold / italic / underline.

· Use h1, h2, h3, h4, h5, h6 (h1 is V.good).

· Make sure you don't have any orphan links.

· Enable customized error 404 pages on your website. Visitors typing the wrong url, or clicking on a broken link can be shown a customized error 404 page.

· Provide a footer text and include your important links in the text.

· Make sure our page code is not bigger than 30 K.

· Pay special attention to your content.

· Don't Spam (Content and Image).

· Don't use doorway pages.

· Don't cloak.


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SEO and Country Code Domains

Registering country code domains will make your websites well placed in local searches. For example registering a domain named www.example.fr will gives a better place in www.google.fr
Could target language specific audience by registering county code domains.

As people might register these county code domains using your website keyword rich title, we would be lacking in market penetration.

Once you register the CCTLD you can create a separate webpage for these domains and could link it from the main page of your site.Capturing the market across the countries can be achieved by registering CCTLD and optimizing for local searches.Presently you would be having prospects reaching your website from few countries only. You can increase the traffic and sale by opting for country specific domains.

About CCTLD and its SEO advantage
A country-code domain such as .ca, .br, .fr almost guarantees our site’s inclusion in the local search for that country. CCTLD is given more importance on a local search. It allows our site to be more easily included in Google Canada, Google Brazil, Google france etc.


A CCTLD facilitates targeting language-specific audience.Purchasing country code domains will avoid duplicate content in the same domain.Creating a subdomain will also work out without the country code domains.Creating a sub directory is not recommended as per the articles, as this gives way for duplicate content issue upon translation.General information for .com.sg names com.sg is the most frequently used domain name ending in Singapore Special requirements for .com.sg domains.

Applicants must be commercial entities which are either registered or are about to be registered with the Registry of Companies and Businesses (RCB) or its equivalent, such as the Trade Development Board (TDB), or any other professional associations (e.g. Board of Architects (BOA), or The Law Society (LawSoc). A foreign company which is not so registered may only apply for such a domain name if it has a representative in Singapore. This local representative must itself be registered with the Registry of Companies (or its equivalents) and Businesses and be authorised by the foreign company to apply for the registration of the domain name.

More on Country Code Links ccLinks
Incoming back links (IBL's) that point from another website to yours, where that other website has a specific country code associated with it. For example, a link from a German website would be a ccLink, where a link from a normal .com with no country geolocated to it would be considered a normal link. If a site gets enough ccLinks related to a specific country pointing to it, it will often be assumed to be relevant to that country by some search engines.


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