Axis Advertising - Digital Marketing & Analytics

Following are the general checklist for website optimization : · Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. · If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing your entire site in a text browser, then search engine spiders may have trouble crawling your site . So try to avoid these features. · Shorten the title to 60 characters. · Include robots Meta tag. · Include Meta description and Meta keywords. · Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. · Move the Javascript code to an external file. · Use CSS instead of colour, size and font tags. This would help in increasing Code to Text ratio. · Change the link buttons or Javascript links in to text links. · Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 1

Registering country code domains will make your websites well placed in local searches. For example registering a domain named www.example.fr will gives a better place in www.google.fr Could target language specific audience by registering county code domains. As people might register these county code domains using your website keyword rich title, we would be lacking in market penetration. Once you register the CCTLD you can create a separate webpage for these domains and could link it from the main page of your site.Capturing the market across the countries can be achieved by registering CCTLD and optimizing for local searches.Presently you would be having prospects reaching your website from few countries only. You can increase the traffic and sale by opting for country specific domains. About CCTLD and its SEO advantage A country-code domain such as .ca, .br, .fr almost guarantees our site’s inclusion in the local search for that country. CCTLD is given more importance on a local