Showing posts from March, 2009

Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Tagging Email Campaign Links for Measuring the Success of the Campaign

Do you send out email campaigns regularly? Are you able to track the effectiveness of your email campaigns? If your answer is 'Yes' for the first question and 'No' for the second question.. then you would find this post helpful. Tagging email campaigns links would supply you with the statistics of visitors activities after they enter you web pages by following the link in your email campaign. Campaign tags can be created very easily using Google's URL builder tool and tracking the visitor stats can be done using Google analytics, a free and powerful web analytics tool. Understand your email campaign prospects behavior using Google Analytics. Using email marketing solutions like Campaign Monitor , MailChimp , VerticalResponse and AWeber will automatically tag your campaign links.

Remove Duplicates Created by Tracking Parameters Using Canonical URL Tag

Using tracking parameters is an excellent way for tracking visitors from paid advertisements. Tracking parameters facilitates distinction of paid advertisements from other traffic sources. But an issue could pop up anytime while using these parameters in the form of search engine indexing both your urls which includes your original url as well. This is as if you are having a duplicate url for your main url. Putting a 301 redirect from duplicate url to original url would eliminate your chances of tracking the paid advertisements. So what are you going to do now? Don't worry there is way to fix this issue. Adding a canonical url tag to your duplicate page by specifying the original url can wipe of all your concerns. By including a canonical url tag you are informing the search engines about your original url. Search engines not only leave out the duplicate page from its index but also transfers all the search engine metrics to the original url.

Shadow Domains for SEO Rankings/ Beware of SEO Companies

Beware of SEO companies using their own shadow domains to boost the performance of client websites. Shadow websites lead/redirect the visitors to client websites. Things are certain to look good until the clients relationship with the SEO company prevails. Once the relationship is ruptured the SEO company would remove the redirect set to the client website from their shadow domain and point it to their new client website. This new client could be the competitor for the former client. Well, the poor client who has actually paid for the SEO company will loose the value of the shadow website link gained so far and ultimately their website performance will dip. Website owners using the services of SEO companies should be aware of this situation! Reference URL: