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Showing posts from April, 2015

Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

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Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Linear Allocation (visit based) and Exaggerated Numbers while using Calculated Metrics - Exact Reason

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Adobe Analytics// Issue with calculated metrics!!! Wrong calculation when one of the value used in the calculation is zero. For example: Whenever the order value is zero and revenue has some value, the AOV calculated metrics divides revenue/orders. Ideally the output should be zero; it throws up wrong value here. I saw this across Client RSIDs; whenever the order value is zero and revenue has some numbers, the value is calculated wrongly. Need help! Screen Shot 2015-04-12 at 7.28.07 pm.png     REPLY 0 | QUOTE REPLY | UNSUBSCRIBE | EDIT | DELETE Answers 02:19  PM Brian Au ...in reply to Kamal Chembath April 10, 2015 Hi Kamal, Standard metric attribution for the Site Content> Pages report is linear therefore (see reference info linked below) even though it appears the Orders metric is 0 in the report it actually is a small fraction. Therefore when the calculation is made you

Tracking Lost Revenue & Lost Units in SiteCatalyst - scAdd do not Track Count of Multiple Units Added at Once

Adobe Analytics//  Passing units and revenue unnecessarily in s.products in pages other than purchase page is not a best practice, and will not be reported in analytics report. Solely relying on scAdd to track units added to the cart is definitely misleading. One can add multiple products at once..so........Better to keep track of units added to shopping cart in a separate variable + one more variable to track the revenue; preferably in the product string would be great. This will allow you yo calculate lost revenue vs actual revenue and actual units sold vs added units.  "The Revenue and Unit parameters are only valid when used in combination with the Purchase Success Event. They will be ignored in all other cases."  http://blogs.adobe.com/digitalmarketing/analytics/products-variable-inside-omniture-sitecatalyst/ I posted to confirm on my understanding on Adobe forum - The great Adam chose to reply for it. Reply from Adam -  I am not sure what your specific question