Showing posts from March, 2015

Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Cognizant Among Top 6 Finalists for Partner Innovation Showcase - Adobe Summit 2015

How we made it to Top 6 Finalists for  Partner Innovation Showcase - Adobe Summit 2015 Receipt of Submission: Thank you for submitting your solution! If you have submitted for the Adobe Summit in Salt Lake City, we will select and notify the innovation showcase participants during the week of February 15. Innovation / Solution Name: Tracking All Activities Inside PDF using Adobe Analytics Data Insertion API Company Name: Cognizant Technology Solutions Adobe Solution Partner Program Level: Business Contact Name: Kamal Chembath E-mail: Description of innovation / solution: E-Tailer Coupon Business confronted a challenge in the form of tracking people uniquely who visit the website, downloads PDF and the subsequent interactions they do on the PDF. The PDF interactions can happen online/offline, this posed a huge challenge to track the visitors uniquely. CTS as a service vendor accepted this challenge and performed the implementation which