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Showing posts from March, 2015

Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

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Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Cognizant Among Top 6 Finalists for Partner Innovation Showcase - Adobe Summit 2015

How we made it to Top 6 Finalists for  Partner Innovation Showcase - Adobe Summit 2015 Receipt of Submission: Thank you for submitting your solution! If you have submitted for the Adobe Summit in Salt Lake City, we will select and notify the innovation showcase participants during the week of February 15. Innovation / Solution Name: Tracking All Activities Inside PDF using Adobe Analytics Data Insertion API Company Name: Cognizant Technology Solutions Adobe Solution Partner Program Level: Business Contact Name: Kamal Chembath E-mail: @cognizant.com Description of innovation / solution: E-Tailer Coupon Business confronted a challenge in the form of tracking people uniquely who visit the website, downloads PDF and the subsequent interactions they do on the PDF. The PDF interactions can happen online/offline, this posed a huge challenge to track the visitors uniquely. CTS as a service vendor accepted this challenge and performed the implementation which