Posts

Showing posts from March, 2010

Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

Image
Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Google Analytics Certification Value and Merits Compared to Omniture Sitecatalyst / Web Trends / Core Metrics

Image
Good news on the web analytics front! My friends Prateesh and Muthalagu working for Comodo Security Solutions have been awarded Google Analytics Individual Qualification (IQ) Certification today. Considering the growth of Google analytics as an Enterprise class web analytics tool and it ability to compete with Omniture Sitecatalyst / Web Trends / Core Metrics, this is a honorable achievement.    Google Analytics Certification of Muthu                                                 Google Analytics Certification of Prateesh Congrats - Prateesh and Muthalagu!