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Showing posts from March, 2008

Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

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Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Adwords Team Poor or Worst Support

The standard of Adwords support team is weaking day by day. Millions of adwords advertisers are spending millions of dollars for advertisment through adwords without even receiving sufficient assitance from the adwords support team. One year back I used to get great assitance from the adwords support team, but they haven't maintained the same standard throughout the year and after that. Giving out false promises by saying they would be emailing with the apt clarification.............never happened for me during this past one year. Recently I requested a clarification from the Adwords support team................they promised me assitance over email withing 24 hours............I didn't receive any support even after 70 hours... but I found out the answer for my question myself......necessity is the mother of invention :-) I have furnished the chat script below ...read for youself... Thank you for contacting Google AdWords. Please hold a moment while we route your chat to a speci

Updated SEO Checklist and the New SEO Forum

SEO checklist will assist you in optimizing your website for search engines. SEO checklist ensures you for all the possible steps taken for optimizing the webpages. Even though you implement each and every SEO practice into your webpages, sometimes you won't be getting the intended results.. what should you be doing at this time? Can your SEO checklist match the present practices... or is it an outdated one? There are many forums dedicated to SEO...I felt the need of another one to answer all your questions.. hence I started an SEO forum at www.advertisingaxis.com . Do visit the new SEO forum frequently, and get updations about the latest trends in SEO. Adwords Consultant Website Optimization India