Kamal Chembath Blog - Advertising Axis - Digital Marketing and Analytics

I came across a highly useful GA script for automating reporting needs of the clients in a quick span of time. It works using GA API key which is available for every one free of cost, and there is indeed a quota restrictions of 50,000 requests/day. For requests exceeding 50,000 there is a payment associated with every additional request. Nevertheless, the 50,000 requests is on the higher side for our needs, and we may not get exhausted with the permissible limit. I personally tried this and it works incredibly. The good thing is even the  dimensions and metrics which are not available in GA account profiles  can be pulled using API without any additional customization (but not A to Z which requires code customization). Once we authorize the GA account any profile can be selected from Google docs where the script would be installed, and the need for logging into GA account can be reduced since we can query and get everything from Google docs itself. The needed data can be popul...

Google unleashes new Google analytics tracking code. The new tracking code is coined as ga.js andwill replace urchin.js. What is special in the new tracking code? The new tracking has got custom-make options and auto detection of https. The new code gets updated with the features getting released hereafter, the old urchin.js will not be receiving any updates hereafter. _trackview function takes the place of urchintracker. Trackview function can measure page views and custom links viz. flash, downloads etc. though counts those page views as extra page views.The users of the urchin.js can continue to use the code for another one full year, after that the code will not work. How to change the tracking code? Very easy, the unique UA number has to be replaced in the new code. Features of new GA code that can be customised Tracking virtual page views Tracking downloaded files Tracking a page in multiple accounts Tracking subdomains Track a visitor across domains using a link Track a visitor...

Google analytics provides a snippet javascript code to be placed in all the webpages that require tracking. Once a request for a file is placed, google uses first party cookies to track the various traffic metrics and send those back to the google analytics server. Read more about How Google Analytics work .

Once a request for a file is placed with the server through a browser by a visitor, the server supplies the file to the browser making the request. At the same time, the browser may also send requests to other servers which has hosted parts of this page. This is where google analytics server comes in to picture. The browser request the code form the analytics server and the server nods it head by sending the GATC to visitors browser embedded inside the file name Urchin.js. As soon as the browser gets the code through Urchin.js, the code will start identifying and collecting the required matrics and sets a no: of cookies and it is sent back to google analytics server.

Google analytics completed its successful march for two years. Even then Google analytics is free! Happy Birthday Google Analytics!!!!! Google Analytics Brian Clifton says: “If you surveyed FTSE 100 companies and asked them whether they were using analytics data to drive business decisions a lot of respondents would say ‘Eh? What’s web analytics?’, even though they had a product and were paying a lot of money for it. “The issue of people just collecting data and not turning it into information exists within a lot of organisations. It’s not unique to any tool. The challenge for the industry is to spread knowledge and educate users about what to do with data.” online business expert

Google Analytics has announced a new javascript tag with increased functionality. This new javascript code will reduce the slowness of the website, which some people has reported earlier. Another feature is that, there will only single javascript code for tracking both secure and non secure pages.