Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Google Analytics completed two Years on Nov 14

Google analytics completed its successful march for two years. Even then Google analytics is free!

Happy Birthday Google Analytics!!!!!

Google Analytics Brian Clifton says:

“If you surveyed FTSE 100 companies and asked them whether they were using analytics data to drive business decisions a lot of respondents would say ‘Eh? What’s web analytics?’, even though they had a product and were paying a lot of money for it.

“The issue of people just collecting data and not turning it into information exists within a lot of organisations. It’s not unique to any tool. The challenge for the industry is to spread knowledge and educate users about what to do with data.”

online business expert

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