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Showing posts from 2013

Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

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Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Websites & Apps looks Inseperable - Android App Content Indexing

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Websites and Apps looks inseperable, and it seems the duo has brought an end to the statements hailing the superiorty of one! Long leave the King and the Queen of the digital world!!!!! With the commonness of accessing virtual world with devices such as smartphones, tablets and desktops - striking a synergy that benefits the users is imperative, and we all know how good Google is in doing this. Google never would have come a long way after it started "BackRub," without heeding to the needs and wants of its users. It does it so frequently like the recent announcement of "App Indexing" feature. With "App Indexing" Google connects specific website content with app content within the smartphone app. Users can open the native app directly from the mobile SERP, and from the website listing, by clicking on "Open in app" link. More from Google: This search feature is available on searches done using Google Search App version 2.8+ for Android

Hashtag in Google Searches – Now Hastag has more Feathers in its Cap

From Twitter to Facebook to GooglePlus, the journey of Hashtag has been remarkable. Now US and Canada users can use #hashtag in Google.com and Google.ca searches to discover conversations on a particular topic. Most of the conversations are gotten from GooglePlus, thus giving preference to GooglePlus. However, there would links to Twitter and Facebook from SERPs for the queried hashtag. The importance of Social media grows leaps and bounds as the days progress, and looks like there is no force in the earth that can stop it, from where it emerged as a referral marketing in traditional world, and started showing up as affiliate marketing in early 2002, and improved it self under different forms. Now hashtag will also play a role in AIDA (Attention – Interest – Desire – Action), emanating from Google searches. https://plus.google.com/102280279666307949456/posts/SguigRGSUQE

Merchandising Variables in SiteCatalyst

In a traditional store, similar products can be kept in different locations of the store. Knowing the locations which contributed to the sale of these products is important from business perspective. To get the segmented information a label to the product with the location data can be added, this will aid in unfolding the locations from which it was picked. How do you do it to track these kind of online activities: You might say it is simple I will use products string in SiteCatalyst, and mention the category in s.products. Hey wait, there is an issue here, the category parameter in the products string has a glitch. For example, having the same product in three different categories, and using the s.products to the denote the categories will leave you disappointed. The credit always goes to the first category through which the prospect views the product for the first time, even though the prospect purchases the product through the second category. Because of category parameter’s inabil

All Google Searches are Encrypted Now – Organic Keyword Data is Gone

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We faced lot of challenges in the form of “not provided” data, the organic searches people perform while they are logged in or while they use Google secure is not reported in analytics tools. Only Google webmaster tools can transpire this data to some extent. What if Google redirects all users to its secure searches? When this happens we will not see any more organic keyword data reported in analytics tools. That day has come it seems! Google is always diplomatic when it comes to Adwords, the advertisers can see the keywords here even it is from secure searches Read this post: http://searchenginewatch.com/article/2296351/Goodbye-Keyword-Data-Google-Moves-Entirely-to-Secure-Search

Cleared Adobe SiteCatalyst Processing Rules Exam - Certified!

Got the Adobe Certification for Processing Rules in SiteCatalyst! http://ramatulsi.com/scorereport.pdf

Universal Analytics - A Master Piece from Google is Available for All

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Universal Analytics (Beta) which has more comprehensive set of features than the classic analytics is now available in GA. Universal Analytics code can be added along with existing GA classic code thereby saving the past statistics, and at the same making use of the fabulous features bestowed! Session and campaign timeout setting can be quickly done without adding codes to the site. You can add more search engines to the limited set of search engines tracked by default without a code addition! Here is the Universal Analytics (Beta) announcement link to the public http://analytics.blogspot.nl/2013/03/expanding-universal-analytics-into.html

Important Search Engine Optimization (SEO) Key Performance Indicators (KPIs)

KPIs play a foremost important role to measure, understand and improve the success rate of any campaigns. I have listed down the significant Search Engine Optimization (SEO) Key Performance Indicators (KPIs). Search Engine Optimization Key Performance Indicators KPIs Description Benefits Total Organic traffic Total traffic received from search engines Organic traffic increase is a direct representation of the SEO engineered on and off the website. Improvement in Organic traffic / free traffic means the prospective customers are reaching the website through search engines, and the website is close to winning the desired business goals Month on Month Organic Traffic Comparison Comparing the search engine traffic statistics on a monthly basis Comparing the Organic traffic on monthly basis gives us a better idea on the  percentage growth of free traffic Keyword Rankings Checking the keyword rankings in top search

Winning Customers using Powerful Custom Elements in Internal Site Searches

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Once you succeed in inviting the prospects to your website (first step), the subsequent goal (second step) is to give them a clear picture of your offerings with a superb content and well defined navigational structure that leads the prospects to the closing stages (third step) of a sale. More attention could be given to people who are on your website (step two), because after doing the great job of getting the people, you don't want to waste your efforts by simply letting them go off. Prospects could be inclined very much towards the internal searches when they do not find the near information they look out for. Here a necessity arises for building a solid internal search appliance, but not limited to showing them the results with snippets of information as displayed in normal search engine result pages. Times have changed, captivating the people by providing them that extra bit of information through the internal search result pages, gives us an extra edge, and can be defining