Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

All Google Searches are Encrypted Now – Organic Keyword Data is Gone

We faced lot of challenges in the form of “not provided” data, the organic searches people perform while they are logged in or while they use Google secure is not reported in analytics tools. Only Google webmaster tools can transpire this data to some extent.

What if Google redirects all users to its secure searches? When this happens we will not see any more organic keyword data reported in analytics tools.

That day has come it seems!
Google is always diplomatic when it comes to Adwords, the advertisers can see the keywords here even it is from secure searches :-)

Read this post:
http://searchenginewatch.com/article/2296351/Goodbye-Keyword-Data-Google-Moves-Entirely-to-Secure-Search

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