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Showing posts from April, 2008

Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

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Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Customize Google Analytics New ga.js Tracking Code

Significant Data that can be tracked with the advent of the new ga.js! 1) Track outbound links easily by modify the actual URL that appears in the GA report by creating an arbitrary entry. onClick="javascript: pageTracker._trackPageview("/my/virtual/url"); 2) Track the downloadable stuff on your webpages. onclick="pageTracker._trackPageview('/mydoc.pdf') 3) Track a webpage in multiple accounts. If you feel that one page is more important for you than the rest and that page exists in all of your websites, then use the below code for easy tracking. var firstTracker = _gat._getTracker("UA-12345-1");firstTracker._initData();firstTracker._trackPageview(); var secondTracker = _gat._getTracker("UA-67890-1");secondTracker._initData();secondTracker._trackPageview(); 4) Track sub-domains seamlessly if you have spanned multiple sub-domains for your website. Include the below stated code in your subdomains by replacing advertisingaxis.com with your

Recover Website Hacked

How to retrieve your site when hacked Website hacking is while hackers squeeze links to your website in an attempt to boost his site ranking. Because of this google penalises the hacked site and the links within it to carry any sort of advantage in SERPs. Now the big question before the hacked site owners is "how to bring back their sites in google?" Google actually guides website owners in recovering their site back. Have stated below the steps to recover the hacked website. 1) Keep your site off-line and fix the problems completely. 2) Submit reconsideration request of your website through google webmaster tools. 3) Monitor the happenings via google webmaster tools. 4) Happily watch your site back on SERPs. Adwords Consultant Website Optimization India