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Showing posts from February, 2008

Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

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Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

General Checklist for Website Optimization

Following are the general checklist for website optimization : · Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. · If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing your entire site in a text browser, then search engine spiders may have trouble crawling your site . So try to avoid these features. · Shorten the title to 60 characters. · Include robots Meta tag. · Include Meta description and Meta keywords. · Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. · Move the Javascript code to an external file. · Use CSS instead of colour, size and font tags. This would help in increasing Code to Text ratio. · Change the link buttons or Javascript links in to text links. · Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 1

SEO and Country Code Domains

Registering country code domains will make your websites well placed in local searches. For example registering a domain named www.example.fr will gives a better place in www.google.fr Could target language specific audience by registering county code domains. As people might register these county code domains using your website keyword rich title, we would be lacking in market penetration. Once you register the CCTLD you can create a separate webpage for these domains and could link it from the main page of your site.Capturing the market across the countries can be achieved by registering CCTLD and optimizing for local searches.Presently you would be having prospects reaching your website from few countries only. You can increase the traffic and sale by opting for country specific domains. About CCTLD and its SEO advantage A country-code domain such as .ca, .br, .fr almost guarantees our site’s inclusion in the local search for that country. CCTLD is given more importance on a local