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Showing posts with the label Website Traffic Analysis Methods

Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation
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Website Traffic Analysis Guide for Emarketers

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Every EMarketer should understand the significance of website analytics. Web Analytics is a majic wand to the Emarketers to analyse the website users behaviour. EMarketers should be aware of the e-metrics through which they can analyse webpages for enhancing their performance. Collection of E-metrics data is done in two ways, Log file analysis and Page tagging. Log file analyser softwares faciliates analysis of log files and presents in a meaningful ways. These tools can be customized to provide data in the manner we would like to see. Page tagging is the collection of data using javascript in each page. The third-party server would be carrying all the traffic statistics gathered through page tagging. There are umpteen web analytics software available in the market. It is a mixture of paid and free web analytics tool.Before Here is a list of free and paid tools. Free Web Analytics Tools: Google Analytics Microsoft adCenter Analytics Piwik Site Meter Stat Counter Webalizer - Log fi...
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