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Showing posts from 2008

Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

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Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Comparison of Web Analytics Tools

I noted down some stand out features and compared it with couple of web analytics tools. Please find below the feature comparison of ClickTale with HaveaMint, CrazyEgg and Google Analytics. Features of HaveaMint: Movies of visitor sessions :No RSS Notifications:Yes Heatmap:No Mouse moves vs Mouse clicks:No Details of every link in web pages:No Features of CrazyEgg: Movies of visitor sessions :No RSS Notifications:Yes Heatmap:Yes Mouse moves vs Mouse clicks:No Details of every link in web pages:Yes Features of ClickTale: Movies of visitor sessions :Yes RSS Notifications:Yes Heatmap:Yes Mouse moves vs Mouse clicks:Yes Details of every link in web pages:Yes Features of Google Analytics: Movies of visitor sessions :No RSS Notifications:No Heatmap:No Mouse moves vs Mouse clicks:No Details of every link in web pages:NO ClickTale, HaveaMint and CrazyEgg are all paid page tagging tools and th

Review of 'Woopra' Web Analytics Tool

Woopra is a revolutionary on demand web analytics tool. It clubs the features of a customer support software and usual web analytics characteristics. I was really amazed by the visitor tracking ability of customer support softwares. These tools not only facilitate to chat with website visitors when they initiate the chat but also assists organisations to initiate chat from their side. Visitors movements can be tracked completely using the chat support softwares.I dreamt to get my hands on to the customer support tool to get more insights on the visitors behaviour inaddition to our web analytics tool. Woopra has combined the features of chat support software with web analytics features. Isn't Woopra a revolutionary tool in reality? I am sure you are nodding your head in Concurrence! I am really thrilled to see Woopra coming out of beta phase. Woopra is a page tagging web analytics tool offered by iFusion labs LLC. Please read the features of Woopra furnished below. 1) Woopra rende

Review of "Click Tale" Web Analytics Tool

Web analytics is a nitty-gritty for online marketing. Click Tale is a useful web analytics tool for online marketers. Click Tale do have a fabulous feature wherein it records the visitors activity in the website. This is an unique selling point(USP) of Click Tale and this feature makes it stronger as a web analytics tool vendor to compete with it competitors. Click Tale is a page tagging tool and offers free and paid services. The pricing is based on number of pageviews received by websites. In addition to creating movies of visitor sessions Click Tale has got the following features. I) Renders Information on "how far visitors scroll down" to read web pages in the form of "Scrolling Heat maps." II) Details of interaction with each and every link in the website. It even shows the hesitation time, hovers and average hover time taken to click a link. III) Most of the companies using web analytics tools confront with the problem of tracking and analyzing form pages.But

Web Analytics Tools to Measure Online Business Performance

Web analytics is the study of online behaviour of visitors. To know how successful is a website, web analytics tools are highly important. Only when you understand 'how your visitors interact with your website you can measure your online business performance. For every online business there should be some actions they expect visitors to take to sustain and excellence. These actions could be mere clicks to the website, filling in online forms or purchasing products. There are two types of web analytics tools available in the market. They are log file analysis softwares and page tagging tools . Irrespective of which type of web analytics tools you choose, you can measure your websites performance using the following e-metrics. E-Metrics: 1) Visits 2) Unique visits 3) Pages/Visit 4) Avg. time on site 5) Bounce rate 6) Exit rate 7) Country, city 8) Keywords 9) Sources 10) Navigation path 11) Entrance path Here are few steps to measure your websites performance: 1) Track all the pa

Review of ClickTracks Logfile Analyzer Tool

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ClickTracks is a good log file analyser tool that comes at an affordable cost. Below are the four major valuable reports ClickTracks can render.. 1) Navigation report. 2) Search Report. 3) Site Overview report. 4) Visitor labelling. 1)Navigation report Navigation report contains three parts. They are website view, page analysis & path view. The website view allows you to navigate to any page just like you type websites in your browser.Website view displays information on how frequently visitors click on each link. The page analysis frame displays further information about the page currently displayed in the website view.The page analysis frame presents further information related to the current page in the website view.Below are the metrics displayed in the page analysis frame. 1.Visitors that see the page Here we can see the total number of visitors that saw the currently displayed page.Of all visits to your website, this shows the percentage that viewed this page. Please note t

Review of WebTrends8 2008

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The presentation of emetrics in WebTreds Analytics8 is awesome. Even a newbie to web analytics can easily understand the complete behaviour of website visitors by having WebTrends analytics tool. The problems most companies using web analytics tools confront is the inability to make decisions to improve the website conversions. But WebTrends is an exception in the way it facilitates easy decision making for improving website conversions. WebTrends renders the following features to measure the performance of marketing. 1)Performance Dashboards 2)Interactive Reporting Console 3)Business Intelligence Integration 4)Custom Reporting 5) 5-Point Scenario Analysis 6)First-Party Cookies 1)Performance Dashboards provides accurate benchmark KPIs. "What if" scenarios in Perfomance dashboards facilitates identification of f ocus points in Marketing. 2)Interactive Reporting Console assists each and every member of the company to filter, drill & query the emetrics to realize their bus
The presentation of emetrics in WebTreds Analytics8 is awesome. Even a newbie to web analytics can easily understand the complete behaviour of website visitors by having WebTrends analytics tool. The problems most companies using web analytics tools are facing is the inability to make decisions to improve the website conversions. But WebTrends is an exception in the way it facilitates easy decision making for improving website conversions. WebTrends renders the following features to measure the performance of marketing. 1)Performance Dashboards provides accurate benchmark KPIs. "What if" scenarios in Perfomance dashboards facilitates identification of focus points in Marketing. 2)Interactive Reporting Console assists each and every member of the company to filter, drill & query the emetrics to realize their business results. 3)Business Intelligence Integration provides you with the capability to use any business tools. 4)Custom Reporting aids you in generating advanced

Comparison of Google Analytics & Web Trends

How WebTrends is different from Google analytics Google Analytics WebTrends Analytics 8 Standard WebTrends Analytics 8 Advanced On Demand Both Both Ease of Use Dashboard Summaries Comparative Reporting Drill Across Reporting Product Resource Center Ad Words Integration Browser Overlay (static pages only) Browser Overlay (dynamic pages)

Log file analysis tools Vs Page Tagging Softwares for Measuring and Improving Success Metrics

The internet has changed the speed at which marketing was travelling. Prospects are interacting with your website every minute and innovative marketing programs are launched every day. The measurement of success is the key metrics for all the marketing programs launched. How do your prospects behave in your website? What action do they take? Are they proceeding to purchase your services or products? Why your prospects are abandoning the purchase of products or services? Unless you analyze and measure the interactivity of your website prospects you cannot eliminate the hurdles encountered by your prospects. It could be a small hurdle in the path way of your prospects, you may not be able to understand it with your naked eye. For this you require proficient web analytics tools which can give you proper insights of your prospects behaviour. There are two types of web analytics tools available in the market. They are 1) Log file analysis tools. 2) Page tagging software. 1) Log file analysi

Google Analytics Case Study

InstantSSL is one among the world’s renowned SSL certificate products. Challenges: Not only the traffic to InstantSSL website was on the higher side but also the abandonment rate. We started analyzing the reason for the increased abandonment rate. Using Google analytics we identified the top web pages(in terms of traffic)of the website and started analyzing the reason for the low conversion rate. We began analyzing each pages in an effort to eradicate the stumbling blocks that hinder the purchase process. The first web page we picked for analysis is the index page, the mother of all pages. Here is the analysis for the index page. We collected the metrics viz. visitors, page views, unique page views, time on page, bounce rate, exit rate and furnished it in an excel sheet. Then we gathered the information about "how visitors reached the web page using the below stated metrics." 1) Top search engines through which visitors reached the web page. 2) Top referral sites. 3) Top key

Guide to Drive Targeted Traffic to Website

People who are serious in their online business certainly would seek targeted traffic to their website. Targeted traffic will render online business an excellent conversion ratio. Below are the ways to bring in targeted traffic to your website. 1) Article marketing will fetch your fantabulous traffic to your website. Write articles about your products or services and submit it to best article directories like EzineArticles, GoArticles, Buzzle, the American Chronicle, ArticlesBase, and SearchWarp. 2) Submit you website to Web 2.o sites like delicious.com , digg.com , squidoo, Hubpages, Zimbio, Gather.com etc. Make use of Autoposter.com to automate submissions to more than 50 social bookmarking websites. 3) Submit your PDF ebooks to Scribd eSnips, DocStoc, Calameo, Issuu, Yudu, FreeIQ and ButterflyReports. You can get a comprehensive list of ebook directories here. Also convert you ebooks to exe files and submit it to umpteen software directories. Download WebsiteZip packer , a free ma

Chennai SEO Professionals

Chennai, the capital of Tamil Nadu, is a hub of skilled search engine optimizers . The newly emerging online marketing firms in the city have an abundant talent pool of SEO professionals or SEO companies to rely on. Search engine optimization is the art and science of creating or modifying search engine friendly web pages. Search engines would inturn reward the webpages by gifting top positions in their search pages. Online companies having their website ranking in the first page of search results for their industry top keywords would be getting good volume of visitors looking for their products or services. Link:-Read Easy Steps for Search Engine Optimization Search engine optimization is essential for online companies to sustain and mature in this highly competitive internet market. Search engine optimizers help online organizations to reach the height of success or zenith of success.Chennai has got a heavy population of search engine marketers. The rising number of online compani

Problems in Google Analytics Profile Creation

I had few issues with the newly created Google analytics profile. Thought of asking for assistance from Google Analytics team and had an online chat with them. Read the below given chat transcript for useful information. Thank you for contacting Google AdWords . Please hold a moment while we route your chat to a specialist who will help you with your question: "Have problems with my newly created analytics profile for https://secure.comodo.com/ev2008/". Anuradha R has received your message and will be right with you. Anuradha R: Hello Kamal. Thanks for contacting Google AdWords. How may I help you today? KamalChandran: Need your assistance! KamalChandran: I have problems with my newly created analytics profile for https://domain.com/file/ ". Anuradha R: Ok. Anuradha R: Can you please specify what the problem is? KamalChandran: eventhough the code was added to the webpages of https://domain.com/file/ ", I get a comment on the status column saying 'Tracking Instal

Seven Easy Steps for Search Engine Optimization(SEO)

Search Engine Optimization Aka SEO determines organisations online business success or failure. In this complex internet world the success or failure of websites is directly connected to its presence in major search engines. Crafting a website according to search engine guidelines and making it a real search engine friendly site is indispensable for the ultimate success of website in the internet marketing arena. Five advantages of Search engine optimization(SEO): 1) Positioning websites in top spots in major search engines for top keywords. 2) Driving targeted traffic to websites. 3) Initiate the selling activity before prospects enter the website 4) Create brand identity and awareness. 5) Improve conversions. Seven Steps involved in SEO: 1) Market Reasearch. 2)Researching your keywords. 3)On-page optimization. 4)Off-page optimization. 5) Carefully planning and executing the site structure . 6) Enhancing brand image. 7) Viral Marketing. 1) Market Research: If you are already running

Website Traffic Analysis Guide for Emarketers

Every EMarketer should understand the significance of website analytics. Web Analytics is a majic wand to the Emarketers to analyse the website users behaviour. EMarketers should be aware of the e-metrics through which they can analyse webpages for enhancing their performance. Collection of E-metrics data is done in two ways, Log file analysis and Page tagging. Log file analyser softwares faciliates analysis of log files and presents in a meaningful ways. These tools can be customized to provide data in the manner we would like to see. Page tagging is the collection of data using javascript in each page. The third-party server would be carrying all the traffic statistics gathered through page tagging. There are umpteen web analytics software available in the market. It is a mixture of paid and free web analytics tool.Before Here is a list of free and paid tools. Free Web Analytics Tools: Google Analytics Microsoft adCenter Analytics Piwik Site Meter Stat Counter Webalizer - Log fi

Latest SEO Tips to Optimize New Website

Search engine optimization is art and science of engineering or re-engineering websites and seeking quality backlinks from other websites to gain top rankings on best search engines. Search engine optimization is undoubtfully the cheapest technique for online promotion but getting top rankings for high search volume keywords having stiff competition in SERPs is a difficult task. Even though I tell you that SEO is not an easy task there are ways to achieve your desired website ranks in SERPs. Getting an experienced SEO practitioner to SEO your website can do wonders for your search engine ranking. Receiving advice from an experienced SEO campaigner can also assist you in devising the steps to SEO your website . SEO engineering is formidable to increase targeted traffic to website. Once you know "how to optimize a website " and "implement the SEO tactics " the traffic to your website would increase. Read my Tips to optimize a new website . If you have a new websit