Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

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Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Comparison of Web Analytics Tools

I noted down some stand out features and compared it with couple of web analytics tools.

Please find below the feature comparison of ClickTale with HaveaMint, CrazyEgg and Google Analytics.

Features of HaveaMint:

Movies of visitor sessions :No
RSS Notifications:Yes
Heatmap:No
Mouse moves vs Mouse clicks:No
Details of every link in web pages:No

Features of CrazyEgg:

Movies of visitor sessions :No
RSS Notifications:Yes
Heatmap:Yes
Mouse moves vs Mouse clicks:No
Details of every link in web pages:Yes

Features of ClickTale:

Movies of visitor sessions :Yes
RSS Notifications:Yes
Heatmap:Yes
Mouse moves vs Mouse clicks:Yes
Details of every link in web pages:Yes

Features of Google Analytics:

Movies of visitor sessions :No
RSS Notifications:No
Heatmap:No
Mouse moves vs Mouse clicks:No
Details of every link in web pages:NO

ClickTale, HaveaMint and CrazyEgg are all paid page tagging tools and the prices are fixed according to the visits/pageviews the website is receiving. Even a non-Adwords customer are can track up to 5 million page views per month using Google analytics.

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