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Showing posts from June, 2010

Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

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Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Google Caffeine Improves Google's Indexing Infrastructure

Google's indexing infrastructure is supercharged with Caffeine. Google gave a hint on Caffeine during last november and now it is  LIVE to the world. “Whole new web indexing system” is how Google calls this and says Caffeine is 50 percent fresher than its last index. Caffine speeds up the process of indexing, within seconds after the content is crawled it is searchable in Google!!!!!  Both Publishers and searchers benefit from Google Caffeine. Publishers intent to get the content across to the searchers instantly is granted by Caffeine, the supercharged indexing infrastucture. Similarly the searchers desire to get fresh content is also fulfilled. Having said this please note that there is no change in the ranking algorithm here and also do not think that the crawling speed has increased. The earlier Indexing process was like this Google bot crawls web pages --> Process them by extracting content, anchor text, external links etc. and then determines about the kind of pages, ranki

Google "Mayday" Update - Alogoritm Change Affected Long Tail Keywords Ranking & Traffic

Google makes an algorithm change on May 2010. This change in Google algorithm is coined by Webmaster World as “Mayday” update. Matt cutts said that this change would affect long tail keyword ranking. Low quality sites getting traffic through long queries will find a sharp dip in their traffic. High quality sites asusual thrives and remain unaffected by the “Mayday” update. Inner pages of large websites without value added content and backlinks are the worst affected ones. We find lot of dynamic websites ranking for inner pages having very less content / no content. These kind of pages ranking well for long tail keywords gets the beating from Google's ranking stick. By making such an update Google consistently works towards providing high quality results to it users world wide. There is no wonder why people prefer using Google to find the products / servcies / information / anything they are looking for. Every one who uses Google gets the relevant high quality results they are looki

Search Analytics and Google Https | Future of Web Analytics is in ?

Google's new secure search engine https://www.google.com to hinder Search Analytics. The search query and referrals details would be blind to all web analytics tools when an users searches through https://www.google.com. This critical piece vital information enlightening marketers would be lost.....for users arriving at your website through https://www.google.com.. Read More Search Analytics and Google Https