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Showing posts from May, 2008

Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

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Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Make use of Google Page Creator

I tried creating a webpage using Google page creator and it came out very well. You can view the page I created at SEO Specialist . Try creating a page at Google Page Creator .Since google places high importance on backlinks, it is always better to make use of every such opportunity. Don't miss out any opportunity to utilize google creations.....as it values backlinks from it own creation. :-) Adwords Consultant Website Optimization India

How to Change Google Analytics Time Zone?

I wrote an email to analytics-support@gmail.com asking for guidelines to change google analytics time zone. Following is the draft of my email. Hello Support Team Can I change my google analytics time zone? I have already linked adwords account to analytics account. For some specific reasons I like to get the time zone changed to Bradford, United Kingdom from (GMT-08:00) Pacific Time. Please provide me with the necessary guidelines to change the time zone. Your assistance is much appreciated. Thanks & Regards KamalChandran Check the reply from google below. Hello KamalChandran, Thank you for your email. If your Analytics account is not linked to an AdWords account, you'll be able to set your time zone preference from the Main Website Profile Information section of your Profile Settings page. By default, all accounts are set to use Pacific Time in North America. If your Analytics account is linked to a Google AdWords account, your time zone will be automatically set to your AdW

New SEO Rank Checker Tool

Rank Checker is an awesome tool for search engine optimizers and for those who are interested in knowing where their website ranks in google, yahoo and msn. You just need to input your keywords and domain name, Rank Checker fetches the ranking status from google, yahoo and msn. Rank checker will be really handy for SEO companies who manage vast number of clients. Check out this tool at tools.seobook.com/firefox/rank-checker/ Adwords Consultant Website Optimization India

Sponsored Link Finder Tool

Search engine result page tester is a sponsored link finder tool. You can either put all the keywords in the search box of the tool or upload as many keywords you would require, the SERP finder will tell you whether the keywords have sponsored links or not. Here is the link http://www.om3.us/ Adwords Consultant Website Optimization India Web analytics Consultant

Tracking Subdomains from the Main Domain Profile

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All subdomains belonging to a domain can be tracked in one profile. You can get the statistics of all of your subdomains reported in one single profile. Isn't that wonderful, I couldn't resist praising google for this excellent feature. Only with a single line addition to your google analytics code you would be able to track the analytics. Just include your main domain name, for eg:- if advertisingaxis.com is you main domain and if would like to track the subdomains viz. adwordsconsultant.advertisingaxis.com , seoconsultant.advertisingaxis.com , webanalyticsconsultant.advertisingaxis.com , producttupperware.advertising.com etc. include pageTracker._setDomainName(" advertisingaxis.com "); code to all of the subdomains analytics code. You are not done now completely. Since google analytics renders information of webpages with a forward slash; for example it will report advertisingaxis.com home page url as /index.html. To track the urls of the all the subdomains in a di

Outbound Link Tracking Code Google Analytics

Google analytics can track links that that point to another domain or sub domain. By tagging the out going link the clicks for the link can be tracked easily. Javascript code takes the responsibiliy of tracking the link by assigning a pageview for every click. Refer to the following example. To track the click on following link to www.advertisingaxis.com create an arbitrary url like this /outgoing/advertisingaxis_com. The following piece of javascript code is enough. onClick="javascript: pageTracker._trackPageview('/outgoing/advertisingaxis_com');">

Google Analytics E-Commerce Tracking Code

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Google analytics has got accurate e commerce tracking code for tracking website conversions.. The e commerce tracking code can track the dynamic products sold in the website. For example if a website sells 10 different products priced distinctly, it can give out sales details of each product thereby distinguishing one product sale from another. The notable things while implementing the ecommerce tracking code ..... is to realize where your check out pages are......whether the check out happens in main site or in an sub-domain or an entirely different domain. Once a clear understanding is attained get the appropriate ecommerce tracking code. http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55528 Adwords Consultant Website Optimization India Organic SEO

Google Analytics Wonder Tool and It's Potential

The mind-blowing google analytics tool improves the performance of webpages. The crystal clear interface is the power of google analytics tool. Signing up for google analytics tool is very easy, just a few steps.... After logging in create a profile for your website and copy the tracking code, better to go for the ga.js tracking code than the old urchin code. Ga.js code has many custom options and works well with both 'http' and 'https.' The old urchin code will be functional only for 6 months and it would not receiving further updates. Take the ga.js code and place it in all of your webpages.....it is always better to have the code in the "head" section for perfect tracking.

Best Free Web Analytics Tool Google Analytics

The best free web analytics tool is Google Analytics. Google analytics gives significant insights of 'how a website performs.' It has got a cool interface with excellent presentation of website metrics. Does anything comes free in this world which can deliver quality output, nah right? But google is exceptional in providing a free and powerful web analytics tool. Sign up for tracking your visitor behaviour and to improve your web conversions, access the following link http://www.google.com/analytics