Showing posts from September, 2014

Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

SiteCatalyst First Party Cookie Creation to Read s_vi Cookie – My Experiment

First party cookies can be created using CNAME record. Only by setting the FP cookie the visitor ID cookie from s_vi can be read, and can be passed to other variables. Using third party cookie s_vi cannot be read (unless getVID plugin is used), and hence cannot be passed to any variable, or to visitorID for cross domain tracking. I tried experimenting FP it worked for me, I was able to read the visitor ID into an eVar (v3). I had to research a little to get this done, thought of sharing this piece of information……. I made a  post in my client (NAM) blog today, I am replicating it here for your goodness. See it live :  – Please use chrome debugger or any packet analyzers. While creating the CNAME record from the DNS manager, the HOST can be set as  metrics  and need to be POINTED TO /other OMNI DCS I used kamal1 in place of metrics   You can use any name as long as it points to the SC DCS. CNAME Record Creation