Kamal Chembath Blog - Advertising Axis - Digital Marketing and Analytics

Would you like to check an example of a dynamic landing page? Just mention your name in place of "yourname" in the following url http://seooptimization.in/sample-dynamic-landing-page.php?key=yourname and paste the url into the address bar of the browser. Sit back and watch the fun. Free Website Advertising

Steps to set up A/B Test using Adwords Website Optimizer Choose the page you would like to test Examples of potential test pages could be your homepage or a product detail page. Create alternate versions of your test page Create and publish different versions of your test page at unique URLs so that Website Optimizer can randomly display different versions to your users. These URLs could be bookmarked by your users, so after your experiment finishes, you may want to keep these URLs valid. Identify your conversion page This is an existing page on your website which users reach after they've completed a successful conversion. For example, this might be the page displayed after a user completes a purchase, signs up for a newsletter, or fills out a contact form. Name your tesing page and identify the pages you want to test Name your experiment The experiment name will help you to distinguish this experiment from others; your users won't see this name.Experiment name: Identify the p...

Google unleashes new Google analytics tracking code. The new tracking code is coined as ga.js andwill replace urchin.js. What is special in the new tracking code? The new tracking has got custom-make options and auto detection of https. The new code gets updated with the features getting released hereafter, the old urchin.js will not be receiving any updates hereafter. _trackview function takes the place of urchintracker. Trackview function can measure page views and custom links viz. flash, downloads etc. though counts those page views as extra page views.The users of the urchin.js can continue to use the code for another one full year, after that the code will not work. How to change the tracking code? Very easy, the unique UA number has to be replaced in the new code. Features of new GA code that can be customised Tracking virtual page views Tracking downloaded files Tracking a page in multiple accounts Tracking subdomains Track a visitor across domains using a link Track a visitor...

Google analytics provides a snippet javascript code to be placed in all the webpages that require tracking. Once a request for a file is placed, google uses first party cookies to track the various traffic metrics and send those back to the google analytics server. Read more about How Google Analytics work .

Once a request for a file is placed with the server through a browser by a visitor, the server supplies the file to the browser making the request. At the same time, the browser may also send requests to other servers which has hosted parts of this page. This is where google analytics server comes in to picture. The browser request the code form the analytics server and the server nods it head by sending the GATC to visitors browser embedded inside the file name Urchin.js. As soon as the browser gets the code through Urchin.js, the code will start identifying and collecting the required matrics and sets a no: of cookies and it is sent back to google analytics server.

Google analytics completed its successful march for two years. Even then Google analytics is free! Happy Birthday Google Analytics!!!!! Google Analytics Brian Clifton says: “If you surveyed FTSE 100 companies and asked them whether they were using analytics data to drive business decisions a lot of respondents would say ‘Eh? What’s web analytics?’, even though they had a product and were paying a lot of money for it. “The issue of people just collecting data and not turning it into information exists within a lot of organisations. It’s not unique to any tool. The challenge for the industry is to spread knowledge and educate users about what to do with data.” online business expert

Google Analytics has announced a new javascript tag with increased functionality. This new javascript code will reduce the slowness of the website, which some people has reported earlier. Another feature is that, there will only single javascript code for tracking both secure and non secure pages.

There will be no click to call feature in adwords after december 3 20007. That means the time I am posting this information, click to call feature is no more. Find the comments from google: This ad format will no longer appear in Google search results. If you have active click-to-call ad campaigns, they will stop running completely after December 3, 2007. Statistics from click-to-call ads that you have already run (including clicks, impressions, and CPC) will still be included in your reports until January 9, 2008. The click-to-call ads trial was an experiment designed to measure advertiser interest and user adoption. The experiment has ended, and well use the results to improve AdWords and build more solutions for advertisers who value phone calls.

Google Adwords announced template center for MCC. From now on users of MCC can manage and create templates for their clients linked from MCC account.

Google doesn't allow adwords users to have more than one display url sharing the same top level domain for a search query in SERPs. But of late there is a delay in validating display urls sharing the same top level domains. This could be a granted opportunity for affiliates advertising for the same organisation.