Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

How Google Analytics Works Explained

Once a request for a file is placed with the server through a browser by a visitor, the server supplies the file to the browser making the request.

At the same time, the browser may also send requests to other servers which has hosted parts of this page. This is where google analytics server comes in to picture. The browser request the code form the analytics server and the server nods it head by sending the GATC to visitors browser embedded inside the file name Urchin.js. As soon as the browser gets the code through Urchin.js, the code will start identifying and collecting the required matrics and sets a no: of cookies and it is sent back to google analytics server.

Popular posts from this blog

As the testing industry grows and matures, more testers will likely:

Learn Adobe Analytics Marketing Reports & Analytics (SiteCatalyst) : Free Self Implementation Kit for Study

Measuring conversion rates on “thank you” pages provides?