Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

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Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Tips to Optimize New Website

Search engine optimization is essential to increase your targeted traffic.

Once you know "how to optimize a website" and "implement the seo tactics" the traffic for your website will increase.

Tips to optimize a new website:

If you have a new website, it is like a new born baby, and adequate attention has to be shown inorder for the website to grow well among the other established websites.


On-Page optimization:
On-Page optimization is very crucial to make the websites rank for a particular keyword/keyword phrase. On-page optimization and off-page optimization are formidable wings of website optimization. To get good ranking in google and other major searchengines, on-page and off-page optimization have to be carried out simultaneously. This is a "rule of thumb."


Off-page Optimization:
Google gives foremost importance to back links. Backlinks can be campared to votes a politician gains in an election, if more people votes on him, higher is the success percentage to win the election. Google counts on the number of backlinks aswell as the importance of the backlinks. The importance of the backlinks are guaged by the page rank the websites are holding. Gaining more back links through directories, search engines, classifieds sites, social bookmarking sites, forums, articles, blogs, writing reviews etc. have to be started right away from the inception of a website.


What is On-page optimization?
On-page optimization is making the path easier for the spider to index a page and to make them understand which keywords you would like to rank for a webpage.


How to carry out on-page optimization for a website:
Once you analyse and understand "what are the targeted keywords for your website" and by optimizing for those keyword can I "improve the intended conversions" for my website, which can make me tall high among the competition.

To know whether prospect will visit my website, the keywords have to be chosen wisely. There are wise tools which can tell you which are the keywords people are using as a "search query" most of the times when they browse through the search engines.

You can very well target those keywords for your website, but the issue here is high search volume keywords often have high competition.

Do you think a website can easily rank for this tuff keyword? I meant keywords having high volume and high competition? Yes, you can rank for this difficult keywords within 5 to 6 months time once you establish your sites with long tail keywords surrounding the target keywords. Most importantly find and optimize keywords with high search volume and low competition, doing this can make you rank quickly and attract more traffic.


Start doing keyword research with excellent tools like google keyword suggestion tool, WordTracker and SEO book.



Having identified the target keywords work on the following website on-page optimization techniques:

1)Webpage Title




Title plays a formidable role in on-page optimization technique. Having your target keywords in the title should be you first step in on-page optimization process. A strong Title is like an efficient sales representative for your webpage. A visitor finding your website in search engine result pages would consider your title for making a decision whether to step inside your webpage or not. So be wise to write a title to your webpage.




2)Meta Description




A snippet of information appearing on search engine result pages beneath the webpage title. Meta description tag should be well utilized to make the searchers understand in short about the webpage. Meta descriptionsassist webpage titles in pulling the prospects to the webpages.




3)Meta Keywords




Though search engine do not give that importance to meta keyword tags which they gave earlier, it is always better to have it in webpages. I am sue you must have heard the proverb "something is better than nothing" :-)




4)H1 and H2 tags




Have your target keywords in H1 and H2 tags. Search engines give good amount of importance to H1 tags.


5)File Name and Directory Structure



Naming your files with your target keywords and having keywords in your directory names would be beneficial.



6)Alt tags



Keep your keywords in your images. This would help the search engines and bilnd persons to understand what the image is all about.




Take your actions now to optimize a new website and reap your benefits. Be patient, don't be in a hurry, lay down a strong foundation with perfect on-page optimization and off-page optimization. You will be rewarded within few months of time.



online business expert, Supplemental Pages Vs Normal Pages



Free Website Advertising Adwords Consultant Website Optimization India

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