Posts

Showing posts from September, 2013

Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

Image
Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Hashtag in Google Searches – Now Hastag has more Feathers in its Cap

From Twitter to Facebook to GooglePlus, the journey of Hashtag has been remarkable. Now US and Canada users can use #hashtag in Google.com and Google.ca searches to discover conversations on a particular topic. Most of the conversations are gotten from GooglePlus, thus giving preference to GooglePlus. However, there would links to Twitter and Facebook from SERPs for the queried hashtag. The importance of Social media grows leaps and bounds as the days progress, and looks like there is no force in the earth that can stop it, from where it emerged as a referral marketing in traditional world, and started showing up as affiliate marketing in early 2002, and improved it self under different forms. Now hashtag will also play a role in AIDA (Attention – Interest – Desire – Action), emanating from Google searches. https://plus.google.com/102280279666307949456/posts/SguigRGSUQE

Merchandising Variables in SiteCatalyst

In a traditional store, similar products can be kept in different locations of the store. Knowing the locations which contributed to the sale of these products is important from business perspective. To get the segmented information a label to the product with the location data can be added, this will aid in unfolding the locations from which it was picked. How do you do it to track these kind of online activities: You might say it is simple I will use products string in SiteCatalyst, and mention the category in s.products. Hey wait, there is an issue here, the category parameter in the products string has a glitch. For example, having the same product in three different categories, and using the s.products to the denote the categories will leave you disappointed. The credit always goes to the first category through which the prospect views the product for the first time, even though the prospect purchases the product through the second category. Because of category parameter’s inabil

All Google Searches are Encrypted Now – Organic Keyword Data is Gone

Image
We faced lot of challenges in the form of “not provided” data, the organic searches people perform while they are logged in or while they use Google secure is not reported in analytics tools. Only Google webmaster tools can transpire this data to some extent. What if Google redirects all users to its secure searches? When this happens we will not see any more organic keyword data reported in analytics tools. That day has come it seems! Google is always diplomatic when it comes to Adwords, the advertisers can see the keywords here even it is from secure searches Read this post: http://searchenginewatch.com/article/2296351/Goodbye-Keyword-Data-Google-Moves-Entirely-to-Secure-Search