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Showing posts from June, 2015

Event Driven Data Layer Implementation using ACDL/GTM - Create Own EDDL Strategy

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Data Layer is a known concept for most in digital analytics. As the name suggests it is all about data residing in the layer of the pages. Data can be about useful information of your properties when the user interacts using which analytics and marketing folks understand the likes and wants of users to create an enriching experience for the users. Capturing the data useful for your properties is the foundation to begin knowing anything about your users preferences to provide compelling user experiences that flourish your business. Designing a robust data layer should the number one priority to take the right path to success. Most of us have heard about Customer Experience Digital Data Layer layer by W3C and would have worked on designing data layer to collect data footprints of the users.  One of the main challenges in tracking in SPA / regular pages is users moving to next page or bouncing off the pages. Tracking Interactions happening on a page without the need to refresh the page ne

Flipkart's Adobe Analytics Tracking and "Whats Missing"

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Flipkart uses an s_code version lesser than h.25.3 code and fails to take advantage of first party cookie (s_fid) set by js code while using a third party cookie. Paying huge sum to Adobe and failing to take advantage of this fall back method :-(  in an online world which experiences a higher rejection rate for third party cookies ????? Adobe used user agent and IP address to track the user while s_vi cannot be SET in version lesses than H.23.5 which only means many people in a single network is treated as one visitor :-( Why on earth do you want to track your visitor statistics in such a way!!!!

Automated dashboard building tip using Adobe Analytics Report Builder!

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Preserving the required metrics/dimensions in a certain order while creating reports using Report Builder, and saving the templates by naming it properly is the key to build automated dashboards. Keep the raw the data in one sheet (don't forget to set the preserved order), and the formatted one in other (just apply the formula once - connect the data with charts). Every time you refresh the report with a different date range or different RSIDs due to preserved order set in the raw data sheet, the formulas applied in the formatted sheet connecting the raw data works superbly.

YouTube Embedded Video Tracking using Adobe Analytics (SiteCatalyst) - Download Codes here

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YouTube Embedded video tracking with any analytical tools require bit of code to be added - first, to bring the video details out of the iframe over an API - second configure Adobe Analytics media module milestone tracking in AppMeasurment.js (configure video reporting in RSID) - That's it!!!! Download the full set of ready-made codes here in a folder, open one of the html file in a browser, put the debugger on, play with the video + watch the image request firing up for the actions made on the video  smile emoticon Pack contains  - Configured AppMeasurement.js - Single YouTube Video tracking (HTML) - Multiple YouTube Video tracking (HTML) https://gist.github.com/KamalChembath/00106eb266c91777c32e