Showing posts from March, 2012

Migration Automation Tool: Migrate Google Analytics GA3 / Universal Analytics(UA) to GA4 using Google Tag Manager

Here is POC on Migrating GA3 / Universal Analytics to GA4 using Google Tag Manager. Demo Covers: Creation of GTM Account, Container and Workspace for tags  Adding GTM codes to webpages and enabling GTM Universal Analytics Property Creation in GA GTM UA / GA3 Pageview tag creation GA3 Event tag creation by capturing CSS selector for the button event trigger GA4 Property Creation and linking via GA Enabling GA4 pageview tag  Using GTM GA4 migrator tool to migrate GA3/UA event tags to GA4 Scanning though the GA4 event migration Validation using GTM debug mode Report validation

Tag Management Solution Improves Digital Analytics

Tag management system improves web intelligence and solves tag management problems suffered by customer intelligence professionals. Javascript tags which always find a place in websites supports a wide array of analytics, technical and marketing services. Implementation and maintenance of Javascript tags is a never ending battle for the professionals. Tag management solutions comes as a rescuer for CI professionals by supercharging them to win against the complex tag management issues. These solutions replaces individual JS tags with a single piece of master tag and congeries tag execution and maintenance to a consolidated management application. Download the Forrester's Guide on "how tag management improves digital analytics."